How do you use content ROI data to identify resonant content?

Be VERY careful with this. Focusing on short term ROI metrics can be damaging. Attributing revenue to content to show what generated sales is fraught with hazards. It's usually a combination of touches.

Using content return on investment (ROI) data to identify resonant content involves analyzing the performance of various pieces of content to determine which ones are most effective in terms of generating value for the business. 1. Define Metrics: First, establish clear metrics for measuring content ROI, such as website traffic, conversions, lead generation, sales, and social media engagement. 2. Track Performance: Use analytics tools to track the performance of individual pieces of content. 3. Audience Analysis: Utilize demographic and behavioral data to understand which content type resonates with your target audience.

I wouldn't look at it at the micro level. You could look into your CRM and see which pages lead to conversions, opportunities, and customers but that wouldn't give you the whole picture because Bottom-of-the-funnel content and squeeze pages will perform way better than other pieces of content. But you shouldn't neglect it either. The better way would be to check all the content pieces in the conversions. I'd look in two ways: 1) Look in Google Analytics for customer behaviour and analyze the most visited content and 2) Download all the deals Won in the CRM and identify all the content pieces that were present in the customer journey. You can easily get confused by looking at the trees and not seeing the forest.

ROI has always been asked for every digital activity . There are numerous KPI available to Webinar - No of attendees Infographic- Avg no of downloads Banners - No of impressions etc However , ROI goes beyond 1- it is achieved at the Right community platform , so it is visible to wider audience . 2- Closing the loop if the physician generates the interest the interest , in most cases " Closing the loop" is missing . hence ROI goes missing . If 50 physicians generate interest by clicking on " CTA " of infographic , we must close the loop by Field force or managers meeting them . then ROI could be no of (physician clicked X Avg cost of therapy X no of patients Prescribed per day - Content investment ) / Content investment

To identify resonant content using content ROI data, follow these steps: 1. Determine your content goals and objectives. 2. Identify your target audience. 3. Create a content calendar and plan. 4. Create high-quality, engaging content. 5. Promote your content. 6. Track your results. 7. Adjust your strategy as needed. 8. Use content ROI data to measure the success of your content.

As per several reports of EPG health , IQVIA ,, it is evident that there is serious mismatch between our understanding of HCP content needs and actual HCP content needs . 1-ROI data helps to understand if our database is clean ( Specially in case of Email and whatsapp marketing ) 2- Helps us understand if our content quality is decent. 3- Content creation /Content presentation / Content dissemination is happening in a right way . A strong focus on these 3 parameters will help us create a right content , which will avoid us getting blocked !

Showing the ROI of your content data is essential to continue to get buy-in from others on investing in it. The data should be regularly looked at. It should be leading your decisions on future content creation, audience targeting, and even distribution channels. Reviewing data regularly and making decisions off of it will only refine your content strategy further.

To be straightforward, the content that produces the highest ROI tends to be the one resonating with the target audience. So, if you were doing A/B testing, check for what the CTA was or the objective against the results.

Resonant content is a nonsense term, as is audience. Both can be interpreted in multiple ways. Brand search and sentiment research will probably tell you far more useful things.

Leveraging ROI data to pinpoint resonant content topics involves a strategic approach. Begin by delineating clear content marketing objectives aligned with desired outcomes. Analyze diverse content metrics such as engagement rates, conversions, and audience demographics. Identify high-performing content pieces and discern commonalities like topics, formats, and audience preferences. This data-driven insight aids in creating targeted content that resonates with audiences, ultimately refining your content strategy for optimal ROI. Iterative analysis and adaptation ensure continual improvement in content creation and audience engagement.

ROI or Return on Investment determines how your content is performing. To check the performance you have to - - Define goals - Set KPIs Once you have set your goals and KPIs, track your performance for the keywords you have used. See on what keyword you are getting traction and traffic. The keyword that is performing the best is the one your audience is resonating to. Here are some tools that helps you check how your audience is responding - - Google Analytics - Social Sprout - Hootsuite - Hubspot

The content ROI data helps you optimize your content and overall efforts you've been making to generate positive results. One of the best ways to check if the content ROI resonates with your content formats is to check their performance. The performance can be measured by using various tools i.e., Google Analytics, Semrush, etc. Once you know your weakness in the form of content formats, you can then optimize it for better performance.

Identifying resonant content channels includes analyzing the ROI data for different distribution channels to understand where your content performs best. Like defining the key metrics that align with your business objectives including traffic, engagement, conversion rates, lead generation, and revenue. Also, understand how your target audience behaves on each channel. The behavior pattern is different on LinkedIn and varies for TikTok, Instagram, and Facebook. Factors such as user engagement, time spent on content, click-through rates, and conversion rates, and where where your audience is most active and responsive must also be considered.

Before any major campaign, set out some hard and soft KPI's that your team or project may benefit from. For example: Increase Click Through Rate could be a soft KPI. A hard KPI could be: Achieve 2:1 Return on Investment for campaign costs. This way, you're using data to help track not only cost and return, but also some "nice to have" improvements.

Any content with the most engagement ( likes comments) shares, and reposts shows the level of resonance with the target audience for which it was written. Having more impressions has nothing to do with it.

Conducting timely audits is important, not only for content pieces or formats but also for mediums too. Each medium is unique when it comes to serving content and viewers consuming it. All channels provide statistics and reports, which has made it easy to gauge performance and ROI. It’s crucial to track it on Google Analytics to ensure there’s not a lot of disparity. There’s plenty of other tools to track all of this. Do not consider or track only one metric to gauge ROI; content formats and channels are unique, and their success should be treated as such.

Tracking ROI in SEO isn't just about direct sales; it's also about growth indicators like Domain Authority (DA) and organic traffic. A rising DA suggests better search rankings and more visitors, hinting at successful SEO. For the direct financial impact, UTM codes are golden. Attach them to article links, and Google Analytics will show you the full story—from clicks to conversions, helping you track the leads and conversions. This way, you'll know exactly which pieces of content are drawing in the crowds and filling up the coffers.