How do you update your personal brand?

1 Assess your current brand

The first step to update your personal brand is to assess how you are perceived by others and how you perceive yourself. You can do this by asking for feedback from your colleagues, clients, mentors, or friends. You can also use online tools such as Google Alerts, LinkedIn, or personal branding websites to monitor your online presence and reputation. Compare the feedback and the data with your own self-image and goals. Identify the gaps, strengths, and areas for improvement.

2 Define your value proposition

The next step is to define your value proposition, which is the unique combination of benefits and solutions that you offer to your target audience. Your value proposition should answer three questions: Who are you? What do you do? And why does it matter? Your value proposition should be clear, concise, and compelling. It should also align with your team's vision and mission, and show how you contribute to the collective success.

3 Create your brand identity

Your brand identity is the visual and verbal expression of your personal brand. It includes your name, logo, tagline, color scheme, fonts, images, tone of voice, and style. Your brand identity should be consistent across all your platforms and channels, such as your website, social media, resume, portfolio, email signature, and business cards. Your brand identity should also reflect your personality, values, and goals, and create a positive impression on your audience.

4 Communicate your brand story

Your brand story is the narrative that connects your personal brand with your audience. It tells them who you are, what you do, how you do it, and why you do it. Your brand story should be authentic, engaging, and relevant. It should also showcase your achievements, challenges, passions, and aspirations. You can communicate your brand story through various formats and mediums, such as blog posts, podcasts, videos, presentations, or testimonials. Your brand story should also demonstrate your teamwork skills, such as collaboration, communication, problem-solving, and leadership.

5 Build your brand network

Your brand network is the group of people who know, like, and trust you, and who can help you grow your personal brand. Your brand network can include your colleagues, clients, mentors, peers, influencers, or fans. You can build your brand network by networking online and offline, joining communities and groups, attending events and webinars, sharing valuable content and insights, and asking for referrals and recommendations. You can also leverage your team's network and resources, and support your team members in their personal branding efforts.

6 Review and update your brand

The final step is to review and update your personal brand periodically, based on your feedback, results, and goals. You can use metrics such as website traffic, social media engagement, email open rates, or client satisfaction to measure your personal brand performance. You can also use tools such as surveys, polls, or quizzes to collect feedback from your audience and team. You can then use the data and feedback to refine your value proposition, identity, story, and network, and keep your personal brand fresh and relevant.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?