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How do you update your personal brand online?

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Your personal brand is the way you present yourself to the world, especially online. It reflects your values, skills, goals, and personality. A strong personal brand can help you stand out from the crowd, attract opportunities, and build your network. But how do you update your personal brand online to keep it relevant, authentic, and consistent? Here are some tips to help you.

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Reza Chowdhury MBA, MES ????

Delivered $135M+ Client Growth | 97% Retention | Driving Banking Excellence in Canada | Founder of The ROI Brand –…
Dr. J?rn Kobus

2k+ job offers | The MBB Offer Machine | The Career Transition System | Ex-McKinsey Jr. Asc. Partner |…
Vicki Marinker ACC

?? Candid Career Coach for Communication Professionals ?? Practical job search, career growth and confidence coaching…

1 Audit your online presence

The first step to update your personal brand online is to audit your current online presence. This means taking a deep dive into your social media profiles, website, blog, portfolio, resume, and any other platforms where you have a digital presence. You should evaluate if the information is accurate, updated, and complete; if the profile picture, bio, and content reflect your current goals, skills, and values; if the tone, voice, and style are consistent across different platforms; if you are engaging with your audience and providing value; and if there is any negative or irrelevant content that could harm your reputation. Once you have identified the strengths and weaknesses of your online presence, make a list of the areas that need to be changed.

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Reza Chowdhury MBA, MES ????

Delivered $135M+ Client Growth | 97% Retention | Driving Banking Excellence in Canada | Founder of The ROI Brand – Helping Professionals Build Standout Personal Brands
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Ready to upgrade your online brand? Start with an audit. Dive into your social media, website, and more. Check info accuracy, pics, and content alignment with goals. Consistency is key—matching tone and style across platforms. Engage and add value to your audience. Address weaknesses, remove negativity, and identify changes. This audit lays a solid foundation for enhancing your digital image.

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2 Define your value proposition

The next step to update your personal brand online is to define your value proposition. This statement should clearly and concisely summarize who you are, what you do, and how you can help your target audience. It should address your unique skills, talents, and expertise, the problems or needs you can solve or fulfill, the benefits or outcomes you can deliver, and the values or beliefs that guide your work. Your value proposition should be consistent with your goals, skills, and values, while also being aligned with the expectations and needs of your target audience. This value proposition can be used to craft an elevator pitch, headline, bio, and content.

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Reza Chowdhury MBA, MES ????

Delivered $135M+ Client Growth | 97% Retention | Driving Banking Excellence in Canada | Founder of The ROI Brand – Helping Professionals Build Standout Personal Brands
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Crafting a powerful online brand? Define your value proposition next. Sum up who you are, what you offer, and how you benefit your audience. Highlight your unique skills, problem-solving abilities, and values. Align it with your goals and audience's needs. This value proposition shapes your elevator pitch, bio, and content. It's your online brand's compass, guiding authenticity and engagement.

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3 Optimize your platforms

The third step to update your personal brand online is to optimize your platforms. This means selecting the best platforms for your goals, audience, and industry, as well as optimizing your profile, website, blog, portfolio, resume, and any other platforms which showcase your work and skills. To optimize your platforms, use keywords and phrases that match your value proposition and your audience's search intent. Incorporate appealing images, videos, and graphics that will amplify your message and brand identity. Additionally, utilize clear and catchy headlines, titles, and descriptions that will capture attention and interest. Links, tags, hashtags, and categories can be used to increase visibility and reach. Finally, analytics and feedback tools can be used to measure performance and improve your strategy.

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Reza Chowdhury MBA, MES ????

Delivered $135M+ Client Growth | 97% Retention | Driving Banking Excellence in Canada | Founder of The ROI Brand – Helping Professionals Build Standout Personal Brands
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Elevate your online brand through strategic platform optimization. Select platforms aligned with your goals and target audience. Refine profiles, websites, and content with relevant keywords, engaging visuals, and compelling headlines. Incorporate strategic linking, tags, and hashtags to boost visibility. Leverage analytics and feedback to continually refine your strategy. This approach will enhance your online presence, allowing you to connect effectively and make a lasting impact.

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4 Create and share valuable content

The fourth step to update your personal brand online is to create and share valuable content. Content is how you communicate your value proposition, demonstrate your skills, and build your credibility. You can create content in various formats such as blog posts, articles, podcasts, webinars, ebooks, courses, newsletters, and more. When creating content, it's important to identify goals and topics that fit your value proposition and the needs of your audience. You should also plan and schedule content creation and distribution using a content calendar and tools. Utilize storytelling, data, examples, and case studies to make your content engaging and relevant. Furthermore, use calls to action, questions, polls, and surveys to encourage interaction with your audience. Finally, use social media, email, and other channels to promote and share your content with your network.

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Vicki Marinker ACC

?? Candid Career Coach for Communication Professionals ?? Practical job search, career growth and confidence coaching ?? LinkedIn?? training ?? Former comms recruiter & PR consultant ?? IABC UK&I board member
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You can share your expertise on social media without bragging. Be helpful. What advice could you share that would help someone a couple of steps behind you on the career ladder? How can you pay it forward to your potential future employer by addressing the problems they face?

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Ivan McAdam O'Connell ??

Freedom Lifestyle Designer: From bank COO to helping people & businesses unlock new opportunities
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Your content is your voice, and brand. It reveals you, and makes you human, and defines what you stand for. It is a powerful tool in career change, and a New You can be as easy as a profile revamp. Define what you stand for and your unique positioning, and speak consistently on these points. The same message, different ways. Told via relatable human stories. Speaking to your audience and how you can help them. This can powerfully shift your positioning from your current domain easily to adjacent or connected spaces. Emphasising what it’s is that is unique that you bring (which is easier for career switchers and those with experience).

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5 Network and collaborate

The fifth step to update your personal brand online is to network and collaborate, which are essential to expand your reach, build your reputation, and create opportunities. You can do so by joining and participating in online communities, groups, forums, and events related to your industry, niche, or interests. Additionally, it's beneficial to follow and engage with influencers, experts, peers, and potential clients or partners in your field. Furthermore, sharing your insights, opinions, and experiences on relevant topics and issues is a great way to network. It's also important to offer help, advice, feedback, and referrals to others while simultaneously seeking help from them. Lastly, creating joint projects, partnerships, or alliances with those who share your goals or values can be a great way to network and collaborate.

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6 Review and refine

The final step to update your personal brand online is to review and refine, which means evaluating your online presence regularly and making adjustments as needed. This includes setting and tracking goals, metrics, and indicators of success, collecting and analyzing data from your platforms, content, and network, identifying what works well and what needs improvement, celebrating achievements, and learning from challenges. Additionally, you should update your information, value proposition, platforms, content, and network as your goals, skills, values, and audience change. Updating your personal brand online is not a one-time event but a continuous process. By following these steps you can keep your personal brand online relevant, authentic, and consistent to help advance your career path.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Dr. J?rn Kobus

2k+ job offers | The MBB Offer Machine | The Career Transition System | Ex-McKinsey Jr. Asc. Partner | SPIEGEL-Bestseller Author.
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Creating a personal brand is just the beginning. To maintain its effectiveness, focus on quality over quantity. Regularly update your profile with concise, relevant content. Stay informed and engage with other creators in your field. This proactive approach ensures your online presence remains dynamic and reflective of your current professional status and interests, fostering meaningful connections and opportunities.

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How do you update your personal brand online?

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1 Audit your online presence

2 Define your value proposition

3 Optimize your platforms

4 Create and share valuable content

5 Network and collaborate

6 Review and refine

7 Here’s what else to consider

Career Path Planning

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