How do you track social media metrics like a pro?

Google Analytics is always an easy (and Free) solution when your company needs basic info and a general traffic acquisition overview. For a more detailed impact on your funnel and prospect engagement, CRM is the perfect ecosystem to seek. Centralized insights per channel are more connected with other touch points in your full-funnel structure and you'll get much better impact visibility from an investment perspective.

Using tools like Later really helps us to analyze the data in an easier format. However, something as simple as google sheets can also work wonders if tracked properly. AI tools like authored up can help you generate quick reports for your LinkedIn efforts.

It is possible to keep spreadsheets if you have someone who is ridiculously detail oriented but when running multiple accounts I would highly recommend relying on tools such as Hubspot which can not only help with scheduling but real time and historical analytics that can be sliced and diced to inform your future strategy. I also recommend a regular a reporting schedule, monthly is terrific but quarterly may be more manageable for many. This will help you to track any test and learn opportunities and manage accountability.

If you use social media planner tools such as Later, Hootsuite, or Sprout Social, it's really practical and effective to track social media metrics. For instance, Later gives you a complete overview of your account analytics ranging from the last 7 days up to 1 year. It shows you your best-performing posts, your followers' online activity, and breaks down hashtag trends based on the industry. If you're already planning your content, you should leverage your social media strategy by using these social media analytics tools.

One thing I’ve found helpful is tracking the progress of the goal in regular intervals so as we do not drift away from the objective and focus on tracking the important KPIs only.

The best way to choose the relevant metrics or KPIs - is to focus on the goal of the campaign or strategy and reverse engineer the posts for maximum impact.

Deciding your metrics to track and making a clear note of your starting 'point' is key: after all, without seeing where you started, you won't be able to show how you've improved or changed! You can track these in various ways: a spreadsheet, a dashboard, or however suits. As well as viewing month on month, tracking year on year changes is incredibly helpful: it may be there is a bump of sales every year ahead of Christmas, or a dip in a certain season. Knowing this helps you to plan your efforts (and could mean you change targets to match this). While tracking the metrics are useful, analysing them and what they mean is essential: what is driving clicks, what gets the most comments and so on. Make sure you learn from your metrics!

In a diverse digital marketing landscape, focusing on MarTech magnitude is essential. Pick a productive, efficient, valuable monitoring, analysis, and tracking system. Reduce cost by eliminating redundant platforms, and act efficiently from a marketing operations viewpoint.

One should make a table format for the goals and the KPIs beside each other and track the progress on a reasonable timeline.