How do you track and analyze your Public Relations coverage?

2 Monitor your media mentions

One of the most basic ways to track and analyze your PR coverage is to monitor your media mentions across different channels and sources. Media mentions are any references to your brand, product, service, or spokesperson in the media, such as newspapers, magazines, blogs, podcasts, or social media. Monitoring your media mentions can help you understand how often and where your brand is being talked about, what topics and messages are being associated with your brand, and how your brand is perceived by the media and the public. To monitor your media mentions effectively, you can use various tools and platforms that can scan and collect your media coverage from different sources, such as Google Alerts, Meltwater, Cision, or Mention.

3 Evaluate your PR performance

Once you have collected your media mentions, you need to evaluate your PR performance based on the metrics that you have chosen to measure your PR goals. Evaluating your PR performance can help you determine the quality and value of your PR coverage, as well as identify the strengths and weaknesses of your PR strategy. To evaluate your PR performance accurately, you can use various tools and platforms that can analyze and report on your media coverage data, such as CoverageBook, Prowly, Prezly, or Agility PR Solutions. These tools and platforms can help you calculate and visualize your PR metrics, such as the number of impressions, the potential reach, the sentiment score, the engagement rate, the conversion rate, or the share of voice of your media mentions.

4 Optimize your PR strategy

After you have evaluated your PR performance, you need to optimize your PR strategy based on the insights and feedback that you have gained from your media coverage analysis. Optimizing your PR strategy can help you improve your PR results, as well as adjust your PR tactics and actions to the changing media landscape and audience preferences. To optimize your PR strategy effectively, you can use various tools and platforms that can help you plan and execute your PR campaigns, such as HubSpot, CoSchedule, BuzzStream, or Pitchbox. These tools and platforms can help you create and distribute your PR content, manage your media relations, monitor and measure your PR outcomes, and refine your PR approach.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?