How do you thank and retain your volunteer fundraisers and donors?

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Volunteer fundraising is a great way to support a cause you care about, raise awareness, and make a difference. But how do you start a volunteer fundraising campaign that attracts and engages donors and volunteers? In this article, we'll share some tips and best practices to help you plan, launch, and manage a successful volunteer fundraising campaign.

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Eric Saumure, CPA, CA

?? Modern Business Accountant | ??? Podcast Host ??? | 2024 Forty under 40 Recipient ?? | Coffee Addict ?

1 Choose a cause and a goal

The first step to start a volunteer fundraising campaign is to choose a cause that you are passionate about and that aligns with your values and interests. You can research different non-profit organizations that work on the issue you care about, or you can create your own project or initiative. Once you have a cause, you need to set a clear and realistic fundraising goal that reflects the impact you want to make and the resources you need. You can use online tools or calculators to estimate how much money you need to raise and how many donors and volunteers you need to reach your goal.

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Eric Saumure, CPA, CA

?? Modern Business Accountant | ??? Podcast Host ??? | 2024 Forty under 40 Recipient ?? | Coffee Addict ?
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It's important to set realistic goals with this. Too many people set overly optimistic targets and get disappointed when they don't meet their goals. It's a long term plan! Baby steps get's you to your goals. Maybe setup your project in Phases - Phase I (Awareness goals) - Phase II (Action goals) - Phase III (Impact Goals)

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Rick Metzgar

Director of Planned Giving ? Encouraging Donors to Create Lasting Legacies
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One of the ways you can "test" to set appropriate goals is to look at what other similar organizations are doing. Do some research and see what ways they are employing to engage their volunteer base and ask what is working and what isn't. Don't be afraid to reach out to those other organizations.

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Kevin N. Pinnock

Project Management Enthusiast | Harnessing Computer Proficiency
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While the article on thanking and retaining volunteer fundraisers and donors offers a basic framework for running a campaign, I found it lacking in depth and specificity. The steps outlined, such as choosing a cause and setting goals, are somewhat generic and do not delve into the complexities of real-world fundraising challenges. The advice on recruiting and training volunteers is useful but oversimplified, ignoring the nuanced strategies needed to motivate and retain a dedicated volunteer base. Additionally, the article could greatly benefit from concrete examples and case studies to provide a more realistic and actionable guide for non-profit professionals.

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2 Create a campaign plan and budget

The next step is to create a campaign plan and budget that outlines your strategy, timeline, and activities. A campaign plan will help you define your target audience, your message, your channels, and your tactics. You should also create a budget that details your expected income and expenses, such as marketing materials, event costs, or platform fees. A campaign plan and budget will help you stay organized, track your progress, and adjust your actions if needed.

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Eric Saumure, CPA, CA

?? Modern Business Accountant | ??? Podcast Host ??? | 2024 Forty under 40 Recipient ?? | Coffee Addict ?
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Most people won't do this. Which is why your initiative will thrive. This is your secret weapon to really pivot your strategies and tactics along the way. If you can create initiatives that generate income AND accomplish your goals, that's where you win! Selling t-shirts and donation campaigns are great examples!

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3 Recruit and train volunteers

Volunteers are the backbone of any volunteer fundraising campaign. They can help you spread the word, solicit donations, organize events, and provide support. To recruit and train volunteers, you need to communicate your vision, your goal, and your expectations. You can use online platforms, social media, or word-of-mouth to reach out to potential volunteers and invite them to join your campaign. You should also provide them with training and resources to help them perform their tasks and feel confident and motivated.

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Eric Saumure, CPA, CA

?? Modern Business Accountant | ??? Podcast Host ??? | 2024 Forty under 40 Recipient ?? | Coffee Addict ?
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It's important to really dig deep and think about what what exactly your volunteers care about related to the cause. Do they want a cure to the disease? Do they want to support someone they know? Are they doing this to get more connected in the community? Really think about each and every person and WHY they want to help, that helps you shape the communication you have them the whole team and how you can align your group's vision with their motivations.

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4 Promote and launch your campaign

Once you have your cause, your goal, your plan, and your volunteers, you are ready to promote and launch your campaign. You should use a variety of channels and methods to reach your target audience and generate interest and excitement. You can use online platforms, such as crowdfunding sites, websites, blogs, or social media, to create and share your campaign page, your story, your updates, and your call to action. You can also use offline methods, such as flyers, posters, newsletters, or media, to raise awareness and visibility. You should also plan and host a launch event, such as a kick-off party, a webinar, or a rally, to celebrate and inspire your donors and volunteers.

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5 Manage and monitor your campaign

During your campaign, you should manage and monitor your campaign activities and results. You should keep in touch with your donors and volunteers, thank them for their contributions, and update them on your progress and impact. You should also track and measure your campaign performance, such as the amount of money raised, the number of donors and volunteers, the engagement rate, or the feedback received. You should use online tools or dashboards to collect and analyze your data and identify your strengths and weaknesses. You should also be flexible and adaptable to change your strategy or tactics if necessary.

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6 Thank and retain your donors and volunteers

The last step to start a volunteer fundraising campaign is to thank and retain your donors and volunteers. You should show your appreciation and gratitude for their support and involvement. You should also report on your campaign outcomes and impact, and show how their donations and efforts made a difference. You should also invite them to stay connected and engaged with your cause and your organization. You can use online platforms, such as email, social media, or newsletters, to send thank-you notes, certificates, badges, or gifts. You can also use offline methods, such as phone calls, cards, or events, to acknowledge and celebrate their achievements.

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How do you thank and retain your volunteer fundraisers and donors?

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1 Choose a cause and a goal

2 Create a campaign plan and budget

3 Recruit and train volunteers

4 Promote and launch your campaign

5 Manage and monitor your campaign

6 Thank and retain your donors and volunteers

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