How do you ensure deliverability and optimize content for different devices and platforms?

Beyond avoiding spam filters, picking the right email service provider (ESP) for your unique business needs is crucial. For example, e-commerce businesses have different needs than information & coaching businesses. An ESP tailored to your business type beats a generic one, since it considers specific needs to give users the best experience.

Klaviyo is one of many reputable, respected email service providers (ESP). Look for established ESPs that have had sufficient time to build a good reputation.

Some great subscriber segments you can get started with include: ?? Espresso Shot Subscribers (opened or clicked an email in the last 72 hours) ?? Engaged Leads (recent subscribers, clicks in the last 60 days, but no conversions yet) ?? Winback Ready (a customer with no recent conversion in the last 365 days) ?? Unengaged Subscribers (no conversions ever, no email opens in 365 days, and not a recent subscriber)

Uma boa forma de segmentar as listas de emails é através da liga??o da tua plataforma de email marketing com Shopify. A grande maioria das plataformas tem integra??o com Shopify. A partir daqui é come?ar a segmentar as listas por exemplo por valor de compras dos clientes. Imagina o cenário onde tens uma segmenta??o onde tens os clientes que fizeram compras acima de 500€ nos últimos 6 meses. Se enviares um email com um código exclusivo para clientes vip (ou seja este segmento que falei) as probabilidades de fazerem uma compra s?o enormes e consequentemente aumentando LTV. ??

Always AB test your subject lines so you can continue learning. A few techniques you can play around with include: ?? Including emojis in your name and subject line to draw in the eye ?? Using a person's name instead of a company name ?? Capitalizing your subject line and preview text or leaving it all lowercase ?? Using the word "you" in subject lines to personify the copy

For solopreneurs or businesses where you're the primary face (like coaching), using your name as the sender can be more impactful than the company name. For example, if someone subscribes to your “Master Public Speaking in 3 Steps” guide, they're likely connecting with you as a public speaking expert, not your company. For larger e-commerce businesses with numerous products, the company name might be more recognizable. However, personalizing with the owner's first name, like "John from BlueWidgets”, can foster a more personal connection. At the core, people are more inclined to open emails from individuals they recognize, rather than faceless corporations.

Today's email marketers often design mobile-first to ensure the design, text, and buttons are all easy to interact with on a phone. Ensure buttons are at least 65 pixels wide and aim for images are no more than 600 pixels wide (the width of an email) to help reduce file size.

Measuring performance and deliverability is essential - not just once a month or weekly, but by campaign and automated flow too. High spam rates may indicate your subscribers can't figure out how to unsubscribe or that you unsubscribe button may be clipped or hidden. Having low click-throughs may indicate you have too many calls-to-action (CTAs) or an unclear CTA that is stifling action. Neglecting to check these basic KPIs means your deliverability score may drop and ultimately hinder your credibility for sending future emails.