How do you tailor your IT product demos and presentations for different audiences?

2 Highlight the benefits

While it's important to demonstrate the features and functionalities of your IT product, you also need to emphasize the benefits and outcomes that your product can deliver for your audience. How does your product solve their problems, improve their situation, or help them achieve their objectives? How does your product differ from the alternatives or competitors? How does your product fit into their existing workflow, environment, or budget? Use specific examples, case studies, or testimonials to illustrate the value and impact of your product.

3 Engage and interact

Your IT product demo or presentation should not be a one-way monologue, but a two-way dialogue with your audience. You want to engage and interact with them, not bore or overwhelm them. Ask open-ended questions, solicit feedback, encourage participation, and address objections or questions. Use stories, anecdotes, or humor to capture their attention and interest. Use visual aids, such as slides, charts, graphs, or videos, to support your points and make them easier to understand. Use live demos, simulations, or trials to show your product in action and let your audience experience it.

4 Adjust the level of detail

Depending on the level of technical expertise and familiarity of your audience with your product, you may need to adjust the level of detail and complexity of your IT product demo or presentation. For technical decision-makers, such as IT managers, engineers, or developers, you may need to go into more depth and detail about the technical specifications, architecture, performance, security, or integration of your product. For business users, such as end-users, managers, or analysts, you may need to focus more on the usability, functionality, efficiency, or productivity of your product. For executives, such as CEOs, CFOs, or CMOs, you may need to highlight more the strategic, financial, or competitive advantages of your product.

5 Follow up and follow through

After you deliver your IT product demo or presentation, you need to follow up and follow through with your audience. Send them a thank-you email, a summary of the key points, a recording or transcript of the session, or any additional resources or information they requested. Ask them for their feedback, opinions, or questions. Remind them of the next steps, such as scheduling another meeting, sending a proposal, or signing a contract. Keep in touch and nurture the relationship until you close the deal.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?