How do you tailor your content to maintain audience interest?

Imagine focusing your marketing efforts on a mid-forties man for a product intended for married women. This would be a clear miss! Understanding your audience is key to creating impactful content. Buyer personas, interests, demographics, surveys, and polls are all valuable tools to understand your target audience and tailor content for them. Knowing your audience will push you one step closer to making content relevant and addressing specific problems.

Maintaining audience interest involves understanding your audience's demographics, interests, and needs, then creating compelling content that resonates with them. Adapting content formats to various platforms, such as social media and newsletters, ensures relevance and engagement. Fostering interaction and staying consistent with publishing schedules are also crucial strategies. Additionally, monitoring content performance and being adaptable to change allows continuous optimization and sustained audience engagement over time.

A content is not only tailored to maintain the targets audience, it is created too, to inform, to give important information about the brand and its values. That will create a consistency and a language in which the brand communicates! That will engage and create interest ;)

Social listening is a valuable tool for always being connected to the public’s interests. Social media users talk about topics of interest and needs. As well as being aware of what is happening in the world and region where you offer your products and services. To generate connection, it is essential to understand the consumer's mind and the context in which they are inserted.

I create content for a very specific audience, which is forestry professionals. They are very passionate for this sector, so everything is new call attention. Although, you must bring to them details, numbers, new features. So, you must go to the field, visit forestry operation, search for date, ask questions to specialist. That way you can summarize this content in a interesting video.

It's always tough trying to navigate on whether the audience can relate to your content. Research, research and research. Try to current trends to keep the audience engaged but also try to tell a story about something they can relate to. It's a fine balance to maintain so always experiment and keep innovating the idea until you get it right.

Choosing the right format for your content is just as important as the quality of the content itself. Some information is better conveyed through video, while others are more easily understood as infographics. Finding the right format will not only make your content more engaging but also keep your audience interested.

In my workplace once, I realized that the harmonious tone was the most valuable for our company's social media posts. It reveals that our brand shall be able to reflect its unbeatable character in every tweet, Facebook post, and IG caption. We have formed our identifiable personality through the connectivity of our tone with the brand values and the audience’s perspective. This consistency developed the trust with our consumers, and their minds became the ones with our branding. in the long run, it kept them involved and connected with our brand. It proved a lesson of the greatness of one's joint voice in our digital fingerprint.