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How do you tailor your business case to agile, digital, and social contexts?

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A business case is a document that justifies the initiation, continuation, or termination of a project or program based on its expected benefits, costs, risks, and alignment with strategic goals. However, in today's dynamic and complex environments, where agile, digital, and social factors influence the value proposition and feasibility of initiatives, a business case may need to be tailored to reflect these contexts. In this article, you will learn how to adapt your business case to agile, digital, and social scenarios using some practical tips and examples.

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Ahmed Alaa

CBAP? | ECBA? | CSPO? | Senior Business Analyst @ Norconsult Telematics | Product Owner | Maximo Consultant

1 Agile context

In an agile context, a business case should be flexible, adaptive, and iterative, rather than fixed, prescriptive, and linear. To tailor your business case to this type of environment, you can use a lean canvas or value proposition canvas to capture the key elements of your business model. Additionally, you should define the minimum viable product (MVP) that can deliver the most value to the customers and stakeholders with the least effort and resources. You should also establish the vision, objectives, and scope of the project or program using a project charter or product backlog that can be refined and prioritized as the project progresses. Furthermore, it is important to estimate the costs and benefits of the project or program using a range of scenarios and assumptions that can be validated and updated with feedback and data from each sprint. Lastly, you should monitor and evaluate the performance and outcomes of the project or program using agile metrics such as velocity, burn rate, customer satisfaction, user adoption, and return on investment.

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Ahmed Alaa

CBAP? | ECBA? | CSPO? | Senior Business Analyst @ Norconsult Telematics | Product Owner | Maximo Consultant
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To tailor your business case to agile, digital, and social contexts: Emphasize how the initiative aligns with agile principles and methodologies. Showcase how digital technologies will be leveraged to enhance operational efficiency and customer experience. Highlight customer-centric aspects and how digital channels and social media will be utilized. Consider the social impact of the initiative and address any associated risks or challenges. Emphasize the use of data and analytics for informed decision-making. Define agile metrics and KPIs that reflect the agile, digital, and social context. Highlight the flexibility and adaptability of the business case to respond to market changes.

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Priyanka Mukherjee

Building ventures going from 0 to 1 | Climate & Sustainability | Terra.do Fellow | Oxford MBA | Startup Advisor
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While agile is what has been defined in the paragraph, the most important part of agile is to bring the voice of the customer into the project plan and the end product. This is especially important when you are building a new product and starting with MVP. It is good to start with research to understand what you want to build. But when you have the product concept and before starting to build, an important step is to create a prototype of the product if possible and show it to users who match your future customer persona. Through these interviews, you will unlock key insights about usability, features and need in the market that will help you avoid costly mistakes (eg re-architecting) in the future.

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2 Digital context

In a digital context, a business case should be innovative, customer-centric, and data-driven. To tailor your business case to this context, you can use a design thinking process to understand customer needs and pain points, as well as a digital transformation framework to assess the current and desired state of the organization's digital maturity. Additionally, a digital strategy canvas can help articulate the vision, value proposition, target market, channels, revenue model, cost structure, key resources, key activities, key partnerships, and key risks of the digital initiative. Estimating the costs and benefits of the project or program with cost-benefit analysis or net present value analysis will also consider direct and indirect impacts on the organization's financial performance, operational efficiency, customer satisfaction, and competitive advantage. Finally, monitor and evaluate the performance and outcomes of the project or program using digital metrics such as conversion rate, retention rate, churn rate, lifetime value, customer acquisition cost, and net promoter score.

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3 Social context

A social context is one where the project or program seeks to address a social or environmental problem or create a positive social or environmental impact for customers and stakeholders. Therefore, the business case should be ethical, inclusive, and sustainable rather than profit-driven, exclusive, and short-term. To tailor your business case to a social context, you can use a social impact canvas or theory of change to define the problem and solution, as well as a stakeholder analysis or map to identify and prioritize the needs of different groups. Additionally, you can use a social business model canvas or blended value proposition canvas to describe how the project creates and captures social and economic value for stakeholders. Estimate costs and benefits with a social return on investment analysis or triple bottom line analysis that measures the impacts on society. Finally, you can monitor and evaluate performance with social metrics such as a social impact ratio, value ratio, return ratio, and scorecard.

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Priyanka Mukherjee

Building ventures going from 0 to 1 | Climate & Sustainability | Terra.do Fellow | Oxford MBA | Startup Advisor
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When thinking about social interventions, one of the key thing is to design a system that makes the end users self-reliant as opposed to being reliant on the service provider at all times to get to certain outcomes. The analogy of teach them how to fish instead of giving them food is apt here. And one of the ways to make the socially weaker societies more inclusive is through the power of technology. For example a company engaging housewives, elderly and under employed tailors to recycle textile waste into other value added products eg gifts. In this example, there will be limited impact that the company will be able to create by doing everything manually. Leveraging technology to manage the process will drive scalability and hence impact.

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4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you tailor your business case to agile, digital, and social contexts?

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1 Agile context

2 Digital context

3 Social context

4 Here’s what else to consider

Business Analysis

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How do you tailor your business case to agile, digital, and social contexts?

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1 Agile context

2 Digital context

3 Social context

4 Here’s what else to consider

Business Analysis

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