How do you tailor your business architecture message to different audiences and levels of detail?

1 Know your audience

The first step to communicate your business architecture effectively is to know your audience. Who are you talking to, and what are their interests, needs, and expectations? Depending on your audience, you may need to adjust your language, tone, and level of detail. For example, if you are talking to senior executives, you may want to focus on the strategic value and outcomes of your business architecture, using high-level diagrams and metrics. If you are talking to operational managers, you may want to emphasize the processes, roles, and capabilities that support their goals, using more detailed models and examples.

4 Tell a story

A story is a powerful way to communicate your business architecture in a memorable and persuasive way. A story can help you connect with your audience emotionally, and show them the benefits and impacts of your business architecture. A story can also help you illustrate complex or abstract concepts, and make them more relatable and understandable. To tell a good story, you need to have a clear plot, characters, and message. You also need to use simple and vivid language, and avoid jargon and acronyms.

5 Solicit feedback

The last step to communicate your business architecture effectively is to solicit feedback from your audience. Feedback can help you assess the effectiveness of your communication, and identify any gaps, misunderstandings, or areas of improvement. Feedback can also help you build trust and rapport with your audience, and foster collaboration and engagement. You can solicit feedback in various ways, such as surveys, polls, questions, or discussions.