Last updated on 2024年8月6日

How do you support clients after the sale?

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As a real estate agent, you know that working with first-time home buyers can be rewarding and challenging. You help them navigate the complex process of finding, financing, and closing on their dream home. But your job doesn't end there. You also need to support your clients after the sale, to build trust, loyalty, and referrals. Here are some ways you can do that.

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1 Send a thoughtful gift

A personalized gift can show your appreciation and make a lasting impression on your clients. It can also help you stay in touch and remind them of your services. You can choose something that reflects their personality, interests, or needs, such as a customized welcome mat, a housewarming basket, or a subscription to a local magazine. You can also include a handwritten note or card, thanking them for choosing you and inviting them to contact you anytime.

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Teri Kerr

Titan Realty Group LLC
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In my experience it is important to stay in touch with all clients post sale. There are many ways to accomplish this. I follow up with them one week, one month and two months post closing with a phone call to answer any questions and help with any issues. I also go to the home personally once they are settled to show that I am interested in their personal touches on the home. Most are very proud to show off their improvements. Then I do digital marketing periodically with helpful articles or home tips and I have. a local card maker make "One year anniversary cards" marking the one year after purchase. Plus I take every opportunity to speak to them when I see them in public or at events. It really is about relationships.

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2 Follow up regularly

Your clients may have questions or concerns after they move in, especially if they encounter any issues with the home, the neighborhood, or the paperwork. You can provide valuable support by following up with them regularly, either by phone, email, or text. You can also send them helpful information, such as home maintenance tips, local events, or market updates. By staying in touch, you can show your clients that you care about their satisfaction and well-being, and that you are available for any assistance they may need.

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3 Ask for feedback and referrals

One of the best ways to support your clients after the sale is to ask for their feedback and referrals. You can send them a survey or a review request, asking them to rate your service and share their experience. You can also ask them to refer you to their friends, family, or colleagues who may be looking for a home. Feedback and referrals can help you improve your skills, grow your business, and attract more first-time home buyers.

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Joseph Poma

Controller at East Coast Capital Corp NMLS #1611448
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When it comes to referrals, don't forget to share your own referrals! If you've worked with a great mason recently, share their contact information and pictures of their work. Demonstrate to the buyer that your value goes beyond the closing table. At some point or another every homeowner will need some type of service, whether it's an electrician, plumber, contractor or something else. Providing referrals for the service professionals you would trust will encourage buyers to come back to you for advice and, hopefully, future business.

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4 Invite them to events and workshops

Another way to support your clients after the sale is to invite them to events and workshops that can benefit them as homeowners. You can host or sponsor events such as neighborhood parties, home improvement seminars, or financial planning sessions. You can also partner with other professionals, such as contractors, lawyers, or accountants, to offer your clients valuable advice and services. Events and workshops can help you maintain a relationship with your clients, educate them on relevant topics, and showcase your expertise and network.

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5 Celebrate milestones and anniversaries

Finally, you can support your clients after the sale by celebrating milestones and anniversaries with them. You can send them cards, flowers, or gifts on occasions such as birthdays, holidays, or the anniversary of their home purchase. You can also congratulate them on any achievements or changes in their lives, such as promotions, graduations, or births. Celebrating milestones and anniversaries can help you express your gratitude and appreciation, and make your clients feel special and valued.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Stephen Caruthers

Realtor/Mentor with eXp Realty LLC
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This is all great information, but I would add that a good way to stay in touch and have it be meaningful, is to regularly give your buyers tips on taking care of their home. Most first time buyers are not experienced in taking care of their home, so information in that area is always appreciated.

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Karen O'Donnell

HOWARD HANNA REAL ESTATE SERVICES
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This is a relational business, not a transactional business. To many it comes naturally and for others it takes a little work. Take notes and remember kids names, grades, hobbies, things they say they might do in their new home. Stay in touch and always remind them that you are there. Once a month, send an email or a text, educational one month, personal the next and so on. It is worth it!!!

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How do you support clients after the sale?

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1 Send a thoughtful gift

2 Follow up regularly

3 Ask for feedback and referrals

4 Invite them to events and workshops

5 Celebrate milestones and anniversaries

6 Here’s what else to consider

Working with First-Time Home Buyers

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