How do you streamline media production pitching?

1 Know your audience

Before you start crafting your pitch, you need to research and understand your audience. Who are they, what are their goals, needs, and preferences, and how do they make decisions? Knowing your audience will help you tailor your pitch to their interests, expectations, and pain points. It will also help you avoid irrelevant or inappropriate content, tone, or style that might turn them off or confuse them.

2 Define your objectives

Another important step is to define your objectives for each pitch. What are you trying to achieve, what are the key messages you want to convey, and what are the desired outcomes or actions you want from your audience? Having clear objectives will help you focus your pitch on the most relevant and compelling aspects of your media production project. It will also help you measure the success of your pitch and improve your future pitches.

3 Use a pitch deck

A pitch deck is a visual presentation that summarizes your media production project and showcases its value proposition, features, benefits, and potential impact. A pitch deck can help you streamline your media production pitching by providing a clear and consistent structure, format, and design for your pitch. It can also help you engage your audience with appealing graphics, images, videos, or animations that illustrate your ideas and concepts.

4 Practice and rehearse

No matter how good your pitch deck is, you still need to practice and rehearse your pitch before you deliver it to your audience. Practicing and rehearsing will help you refine your content, delivery, and timing. It will also help you prepare for possible questions, feedback, or objections from your audience. You can practice and rehearse by yourself, with a colleague, or with a mock audience. You can also record yourself and watch it later to identify and improve your strengths and weaknesses.

5 Solicit and use feedback

One of the best ways to streamline your media production pitching is to solicit and use feedback from your audience, peers, or mentors. Feedback can help you learn from your experience, identify what worked and what didn't, and discover new opportunities or areas for improvement. You can solicit feedback by asking specific and open-ended questions, listening actively and respectfully, and thanking your feedback providers. You can use feedback by analyzing it, prioritizing it, and implementing it in your next pitch.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?