How do you stay informed on marketing topics?

1 Follow industry leaders and influencers

One of the easiest ways to stay informed on marketing topics is to follow the experts and thought leaders who share their knowledge, opinions, and experiences on various platforms. You can follow them on social media, blogs, podcasts, newsletters, or webinars and learn from their insights, tips, and case studies. Some examples of influential marketers you can follow are Seth Godin, Neil Patel, Ann Handley, Gary Vaynerchuk, and Rand Fishkin.

2 Join online communities and forums

Another way to stay informed on marketing topics is to join online communities and forums where you can interact with other marketers, ask questions, share ideas, and get feedback. You can join groups on LinkedIn, Facebook, Reddit, Quora, or Slack that are related to your niche, industry, or interest and participate in discussions, polls, or challenges. You can also join online events, workshops, or courses that offer valuable content and networking opportunities.

3 Subscribe to newsletters and blogs

A third way to stay informed on marketing topics is to subscribe to newsletters and blogs that curate and deliver quality content to your inbox or feed. You can choose from a variety of topics, formats, and frequencies depending on your preferences and needs. Some examples of newsletters and blogs that cover marketing topics are HubSpot, MarketingProfs, Moz, Content Marketing Institute, and Copyblogger.

4 Listen to podcasts and watch videos

A fourth way to stay informed on marketing topics is to listen to podcasts and watch videos that offer engaging and informative content on various aspects of marketing. You can listen to podcasts or watch videos while commuting, working out, or doing chores and learn from interviews, stories, or tutorials. Some examples of podcasts and videos that cover marketing topics are Marketing Over Coffee, Social Media Examiner, TED Talks, HBR IdeaCast, and YouTube channels of marketing experts.

5 Read books and reports

A fifth way to stay informed on marketing topics is to read books and reports that provide in-depth and comprehensive knowledge on marketing concepts, strategies, and trends. You can read books or reports that are relevant to your goals, challenges, or interests and gain new perspectives, frameworks, or tools. Some examples of books and reports that cover marketing topics are Contagious by Jonah Berger, Influence by Robert Cialdini, The State of Marketing by Salesforce, and Digital Marketing Trends by eMarketer.

6 Experiment and learn by doing

A sixth and final way to stay informed on marketing topics is to experiment and learn by doing. You can apply what you learn from the other sources to your own projects, campaigns, or experiments and measure the results, feedback, or impact. You can also learn from your failures, mistakes, or surprises and adjust your approach accordingly. By experimenting and learning by doing, you can not only stay informed but also improve your marketing skills and performance.