How do you stay current with search engine trends?

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Search engines are constantly evolving and updating their algorithms, features, and ranking factors. If you want to optimize your website and content for search engines, you need to stay current with the latest trends and best practices. In this article, you will learn how to do that by following these six tips.

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1 Follow reputable sources

Staying up-to-date with search engine trends can be made easier by following reputable sources that provide reliable and timely information, analysis, and insights. Google Webmaster Central Blog is the official blog of Google's webmaster team, where they announce new features and updates for webmasters and SEOs. Moz Blog is a popular and authoritative blog on SEO, with in-depth articles, guides, and videos on various aspects of search engine optimization and marketing. Search Engine Journal is an online publication that covers the latest news, trends, and tips on SEO, PPC, social media, and content marketing. Search Engine Land is a comprehensive source of information and analysis on all things related to search engines, including SEO, SEM, local search, mobile search, and more.

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Ethan Lazuk

Independent Brand Strategist & Marketing Consultant
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Another helpful resource for understanding the types of results search engines want to show, and aligning your website and content with those expectations, is Google’s Search Quality Rater Guidelines. Available online as a PDF, this document teaches Google’s quality raters how to evaluate search results. While quality raters don’t impact rankings directly, their input helps the search engine determine whether to make changes to its rankings systems. The QRG document elaborates on key concepts, like E-E-A-T, Your Money Your Life (YMYL), Needs Met, and Page Quality. In addition, documentation about the Helpful Content System, Reviews System, and other Google ranking systems can provide up-to-date context on how to think about content and SEO.

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2 Subscribe to newsletters and podcasts

Staying up to date with search engine trends can be done by subscribing to newsletters and podcasts that provide useful content. For example, Google Search Central Newsletter is a monthly newsletter that summarizes news and updates from Google Search Central, such as webmaster guidelines, algorithm changes, and best practices. The Moz Top 10 is a bi-weekly newsletter that curates the 10 most valuable articles on SEO and online marketing from across the web. Additionally, Search Engine Nerds is a weekly podcast that features interviews with top experts in the SEO industry, and Marketing O'Clock is a weekly podcast that covers the latest news and trends in digital marketing, including SEO, PPC, social media, and more.

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3 Join online communities and forums

Staying up-to-date with the latest search engine trends can be done by joining online communities and forums, such as Reddit SEO, WebmasterWorld, and SEO Chat. These platforms provide an opportunity to interact with other professionals, enthusiasts, and learners who share a passion for SEO. Reddit SEO is a great place to find and discuss the latest news, trends, and tips on SEO, while WebmasterWorld is one of the oldest and largest forums for webmasters and SEOs. For those wanting to improve their SEO skills and knowledge, SEO Chat is a forum where you can find and post questions, answers, and articles on SEO.

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Ethan Lazuk

Independent Brand Strategist & Marketing Consultant
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I’d you’re reading this, you’re likely on LinkedIn. ;) Following SEO professionals on this platform, and taking note of the content they share or engage with, can be a great way to get introduced to topics and tactics or stay updated on trends. For me personally, though, it was SEO Twitter where I first became acquainted with many folks in the SEO community. (In fact, I began creating weekly recaps of SEO tweets on my personal website — which I call the X Files — to keep a record of all the great information shared.) Like any industry, SEO has prominent voices, lesser known yet equally helpful voices, and of course it’s share of misinformation. To get started, find a few reputable SEO voices, see who they follow, and build from there. :)

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4 Attend webinars and events

Staying current with search engine trends can be done by attending webinars and events that offer valuable information, education, and networking opportunities for SEOs and marketers. For instance, Google Webmaster Conference is a series of events that Google organizes around the world to present and discuss the latest developments, trends, and best practices for webmasters and SEOs. MozCon is an annual conference hosted by Moz where they feature top speakers and experts in the SEO and online marketing industry to share their insights, tips, and tactics. Additionally, Search Marketing Expo is a global series of events that focus on all aspects of search marketing, including SEO, SEM, local search, mobile search, and more.

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5 Experiment and test

Staying current with search engine trends can be done by experimenting and testing different strategies, techniques, and tools on your own website and content. Doing so allows you to learn from your own results, mistakes, and successes, and figure out what works best for your niche, audience, and goals. You can experiment with keywords by utilizing various tools to research and analyze the keywords that your target audience is searching for. Additionally, you can create and publish different types of content such as blog posts, videos, infographics, podcasts, etc., to measure their performance. Furthermore, you can build and acquire links from various sources such as directories, social media, guest posts, etc., to evaluate their quality and relevance. Lastly, you can implement and improve various technical aspects of your website such as speed, security, mobile-friendliness, crawlability etc., to monitor their effect on SEO performance and user experience.

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6 Learn and update your skills

To stay current with search engine trends, it's important to learn and update your skills regularly. You can do this by taking online courses, reading books, watching videos, or hiring coaches or mentors. This will enable you to expand your knowledge and sharpen your abilities, keeping you ahead of the curve in the SEO industry. Online courses provide various topics and levels of SEO, such as fundamentals, advanced, technical, and local. Books offer comprehensive and up-to-date information on SEO and online marketing. Videos offer practical tips, tricks, and tutorials on SEO and related topics. Coaches or mentors can provide personalized advice, feedback, and support on your SEO goals.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you stay current with search engine trends?

1

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3

4

5

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1 Follow reputable sources

2 Subscribe to newsletters and podcasts

3 Join online communities and forums

4 Attend webinars and events

5 Experiment and test

6 Learn and update your skills

7 Here’s what else to consider

Search Engines

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How do you stay current with search engine trends?

1

2

3

4

5

6

7

1 Follow reputable sources

2 Subscribe to newsletters and podcasts

3 Join online communities and forums

4 Attend webinars and events

5 Experiment and test

6 Learn and update your skills

7 Here’s what else to consider

Search Engines

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