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How do you stay connected with car buyers after they leave the lot?

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You've just sold a car to a happy customer who drove away from your lot. Congratulations! But your job as an automotive salesperson doesn't end there. You want to stay connected with your car buyers after they leave the lot, to build trust, loyalty, and repeat business. How do you do that? Here are some tips to help you maintain a strong relationship with your customers and keep them coming back for more.

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1 Send a thank-you note

A simple but effective way to show your appreciation and professionalism is to send a handwritten thank-you note to your car buyer within a few days of the sale. Thank them for choosing you and your dealership, and remind them of the benefits and features of their new car. You can also include a referral card or a coupon for a service or accessory. This will make them feel valued and encourage them to spread the word about you and your business.

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Marcelle Herdy

Jornalista e apresentadora do programa PuraVidacomMarcelle
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after sale, is an important moment after the product has been sales . Because it will retain the customer in the shop. It’s important maintain contact with the customers telling them about the product that hi bought, and all information necessary for him to feel welcomed . Is the base for you to grow your clients bases.

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2 Follow up with a phone call

Another way to stay in touch with your car buyers is to follow up with a phone call within a week or two of the sale. Ask them how they are enjoying their new car, if they have any questions or concerns, and if they need any assistance with anything. This will show them that you care about their satisfaction and that you are available to help them with any issues. You can also use this opportunity to ask for feedback, testimonials, or referrals, or to invite them to join your loyalty program or newsletter.

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Joe Ingram

Joe Ingram | Automotive Sales Training Specialist | Transforming Dealerships with Cutting-Edge Sales Strategies & AI Utilization | The AI-Car-Guy | Key Note Speaker
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With emails having a 25% open rate, and calls being answered 17% of the time - you need to embrace text as a mainline communication with your client. Texting has a 93% read (within 5 minutes) rate. You should be texting the client while in the dealership. Then two hours later, you send them the "I truly appreciate you allowing me to help you with this purchase" text. Then send an email thanking them 4 hours later (use your CRM to do this). A phone call the next morning and sending out a handwritten thank you card. Then a text on days 3 and 6 checking in on them. Celebratory cards are great for significant milestones, and you should set up all service appts for your customers.

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3 Use email marketing

Email marketing is a powerful tool to keep your car buyers informed and engaged with your brand and your offers. You can use email to send them useful tips, updates, reminders, promotions, surveys, and invitations to events. Make sure that your emails are relevant, personalized, and timely, and that you segment your list based on your customers' preferences, behaviors, and needs. You can also use email to ask for reviews, referrals, or repeat purchases, or to cross-sell or upsell other products or services.

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4 Connect on social media

Social media is another great way to stay connected with your car buyers and to showcase your personality and expertise. You can use social media to share valuable content, such as articles, videos, photos, stories, or podcasts, that relate to your niche and your audience. You can also use social media to interact with your customers, by responding to their comments, questions, or reviews, or by starting a conversation or a poll. You can also use social media to run contests, giveaways, or live sessions, or to feature your happy customers and their stories.

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5 Offer ongoing support

One of the best ways to stay connected with your car buyers and to earn their trust and loyalty is to offer them ongoing support and service. You can do this by providing them with a warranty, a maintenance plan, a roadside assistance program, or a free car wash. You can also do this by being responsive, friendly, and helpful whenever they contact you or visit your dealership. You can also do this by providing them with value-added services, such as free consultations, appraisals, trade-ins, or financing options.

By following these tips, you can stay connected with your car buyers after they leave the lot and turn them into loyal and happy customers who will come back to you and refer you to others. Remember, your relationship with your car buyers doesn't end with the sale, it begins with it.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Kirtikumar Tolani

Network Development | Channel Sales Management | Views are personal
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The best way to connect instantly is a Whatsapp message as the customer is driving away from the lot. Start by sending the customer a customized message with a photo of his/her car delivery ceremony with family, as a moment to cherish. Then thank the customer, appreciating his choice of your dealership and your brand. Also share the helpline / toll- free number of the Aftersales team so that the customer can get in touch with the them in case he faces any issues in the car in the future. Follow this up by preparing a contact calendar capturing customer life events like birthdays, engagement, anniversary dates, etc. On these days, wish or visit the customer and offer some coupons or gifts to cement the association with your dealership.

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How do you stay connected with car buyers after they leave the lot?

1

2

3

4

5

6

1 Send a thank-you note

2 Follow up with a phone call

3 Use email marketing

4 Connect on social media

5 Offer ongoing support

6 Here’s what else to consider

Automotive Sales

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How do you stay connected with car buyers after they leave the lot?

1

2

3

4

5

6

1 Send a thank-you note

2 Follow up with a phone call

3 Use email marketing

4 Connect on social media

5 Offer ongoing support

6 Here’s what else to consider

Automotive Sales

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