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How do you start a content marketing career in copywriting?

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If you love writing and want to use your skills to attract, engage, and persuade your audience, content marketing might be the perfect career path for you. Content marketing is the strategic use of relevant, valuable, and consistent content to achieve a specific goal, such as increasing brand awareness, generating leads, or boosting sales. Copywriting is a key component of content marketing, as it involves crafting compelling messages that persuade your readers to take action. But how do you start a content marketing career in copywriting? Here are some steps you can follow to launch your copywriting journey.

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Melandra Smith

Freelance British English localisation specialist. Copywriter. Content writer. Views all my own.
SWATI. K

Copywriter at House of UGC | Ask about LinkedIn, Personal Branding, Video Content, Social Media, UGC Scripts |…
Sophie Slosarczyk

SEO Expert & High-Conversion Copywriter | Helping Brands Find Their Voice & Scale with Strategic, Story-Led Copy

1 Learn the basics

Before you dive into writing content, you need to learn the fundamentals of content marketing and copywriting. Content marketing is not just about creating content, but also about understanding your audience, your goals, your value proposition, and your metrics. Copywriting is not just about writing words, but also about applying psychology, persuasion, and storytelling techniques. You can find many online courses, books, blogs, podcasts, and webinars that can teach you the basics of content marketing and copywriting. You can also join online communities and forums where you can learn from other content marketers and copywriters.

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Melandra Smith

Freelance British English localisation specialist. Copywriter. Content writer. Views all my own.
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Content marketing is a specialised area as you will be writing for so many different audiences and platforms. Before you begin, take some time to research your audience and become familiar with the constraints of the required output – character or word length and so on. Unless you're an experienced linguist, always get a proofreader to check your work before you publish it, as your company's reputation hinges on the quality of your output, especially on social media channels. No-one wants to provide accidental comedy!

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SWATI. K

Copywriter at House of UGC | Ask about LinkedIn, Personal Branding, Video Content, Social Media, UGC Scripts | Freelance Graphic Designer
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Certainly, I agree with your perspective. It’s important to Know your audience. Goal. Metrics. Value proposition, etc. However, first, you should start with learning the basics of copywriting and how to tell the story effectively, such as scriptwriting, podcasting, jingle creation, direct selling copies, email copies, web copywriting, etc. Once you grasp a handle on the various types of writing, you are ready to explore content marketing.

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2 Build your portfolio

One of the best ways to showcase your copywriting skills and attract potential clients or employers is to build a portfolio of your work. A portfolio is a collection of samples that demonstrate your ability to write different types of content for different purposes and platforms. You can start by creating your own website or blog, where you can publish your original content on topics that interest you or relate to your niche. You can also offer to write content for free or at a low rate for non-profit organizations, small businesses, or friends and family. You can also pitch your ideas to online publications or platforms that accept guest posts or contributions.

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SWATI. K

Copywriter at House of UGC | Ask about LinkedIn, Personal Branding, Video Content, Social Media, UGC Scripts | Freelance Graphic Designer
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Strongly agree with your perspective that one should have a vivid portfolio. However, if anyone doesn't have a portfolio, they can create various types of content and start sharing them as LinkedIn posts. This will help in two ways: ? It will strengthen your personal brand. ? Enhance the chances of attracting potential clients. Gradually, this will lead you towards a basic understanding of content marketing that you can upgrade with time and clients. After a certain period, you will realize that you have a firm grasp of various types of copywriting, which is a key element of content marketing.

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3 Find your niche

Copywriting is a broad and diverse field, and you can specialize in different niches, such as B2B, B2C, e-commerce, SaaS, health, finance, education, or travel. Finding your niche can help you stand out from the crowd, focus on your strengths, and target your ideal clients or employers. To find your niche, you need to consider your interests, passions, skills, experience, and goals. You also need to research the market demand, the competition, and the opportunities in your niche. You can start by choosing a general niche and then narrowing it down to a more specific one as you gain more experience and knowledge.

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4 Network and market yourself

Another important step to start a content marketing career in copywriting is to network and market yourself. Networking can help you connect with other content marketers and copywriters, learn from their insights and feedback, and find potential mentors, collaborators, or referrals. Marketing yourself can help you raise your visibility, credibility, and authority in your niche, and attract more clients or employers. You can network and market yourself by joining online or offline groups, events, or associations related to content marketing and copywriting. You can also create and share valuable content on social media, email newsletters, or podcasts. You can also reach out to potential clients or employers directly and pitch your services or skills.

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5 Keep learning and improving

The last step to start a content marketing career in copywriting is to keep learning and improving. Content marketing and copywriting are dynamic and evolving fields, and you need to stay updated on the latest trends, tools, and best practices. You also need to constantly hone your writing skills, test your results, and optimize your performance. You can keep learning and improving by reading, listening, or watching content from reputable sources and experts. You can also take online courses, attend webinars, or enroll in coaching or mentoring programs. You can also ask for feedback, reviews, or testimonials from your clients, employers, or peers.

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Sophie Slosarczyk

SEO Expert & High-Conversion Copywriter | Helping Brands Find Their Voice & Scale with Strategic, Story-Led Copy
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Never stop learning! I know factually that reading a lot makes for great writing. You get to see different styles and perspectives and take on what you want to write. Reading makes for better writers hands down!!! Tip! Read a book, not a screen. Your focus will be way better.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you start a content marketing career in copywriting?

1

2

3

4

5

6

1 Learn the basics

2 Build your portfolio

3 Find your niche

4 Network and market yourself

5 Keep learning and improving

6 Here’s what else to consider

Copywriting

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How do you start a content marketing career in copywriting?

1

2

3

4

5

6

1 Learn the basics

2 Build your portfolio

3 Find your niche

4 Network and market yourself

5 Keep learning and improving

6 Here’s what else to consider

Copywriting

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