How do you showcase your product's features without overwhelming or confusing your customers?

Don't be generic, be specific. Ask your prospects about their pain points, not only in current tooling but also on a business level. Next, expand the pain. Make them feel the pain and don't solve it. Instead of solving it, ask for the prospect's vision of how they expect to solve the pain. Next, ask them about the value they expect when their pain points are solved. Quantify the value and expand the value. If you're presenting to multiple stakeholders, interview them all and collect the input above for each. If you do this, you'll know exactly what to show and which story to tell.

You can't sell your product effectively without knowing who your target customers are and what problems you are solving for them. Two ways to get this information: - Collect information internally (talk to founders, CS, Sales, Product/Marketing teams) - Go out there and talk to users/customers (if you have some), if not, talk to potential customers who match your target persona. Google for User Success Canvas, and complete it on a team basis.

Prior to conducting a demo, it is crucial to thoroughly understand the potential customer's needs and key pain points. In some cases, the customer's focus may shift just before the meeting. To ensure the demo is relevant and impactful, it is recommended to conduct a brief discovery session with the customer beforehand. This will allow you to adjust and tailor the demo as necessary to effectively address their concerns and deliver the intended message.

By?prioritizing?the most important benefits first.?and explaining?complex aspects using clear, simple language and visual aids like infographics or videos. Providing?interactive demonstrations or lessons that allow clients to experience the features at their own pace.?This strategy ensures that clients comprehend and appreciate your product's worth without feeling overwhelmed.

Great Demo! Has helped me a lot to improve my demos.

Based on the research by GONG, the best-performing Reps had one common trait in demos: LISTENING at the beginning. It helps you understand their pains and create rapport. With multiple stakeholders in the meeting, ask what they expect from this call, individually. 1. Make sure to actively listen at the beginning of a demo call for about 10 minutes to get all the necessary information. 2. Now, demonstrate how your solution addresses the main 1-3 problems they have. 3. If possible, show the customer proof with a similar use case. 4. Ask for feedback - use the "Accusation Audit" strategy by Chris Voss to ask questions in the right way. 5. Make sure to understand by when they want to make a decision, and define the next step in the call.

Less is more! These days, people are overwhelmed and have no patience. When demonstrating the features, focus only on the main 2-3 features for their use case. (If they want to hear more, they will ask you, no worries). When you are presenting the features, talk about benefits (the output) vs the 'how-to' set up the feature. Conclude each feature demonstration by quantifying how much it helps/how it solves the problem effectively, and leave space for their feedback, before you proceed to the next one.

I, as a customer, let's say a small startup owner, don't care if the example you are showing me is about a Fortune 50 company. I want something that is RELEVANT to my use case, my situation, and my industry. Therefore, the advice is to have a few customer stories per industry/per size/per use case, ready to use. - Bonus points if you can have customers who are happy to jump on a call with your prospects and share their feedback.

- Utilize interactive demos as sales leave-behinds that address problems and demonstrate how your product solves them for each stakeholder involved. - Adopt the GIVER mindset in follow-ups. They should all be about giving value, giving knowledge, giving insights, proving the expertise (vs the taker mindset and using phrases like "just circling back", etc.