How do you show your personality and enthusiasm in your cover letter without sounding too casual or informal?

1 Use a professional tone

While you want to show some of your personal traits and voice, you also want to maintain a professional tone throughout your cover letter. Avoid slang, jargon, emojis, or humor that might be inappropriate or misunderstood. Use proper grammar, spelling, and punctuation, and avoid typos or errors that could undermine your credibility. Address the hiring manager by name if possible, or use a generic salutation like "Dear Hiring Manager" or "To Whom It May Concern" if you don't know their name.

2 Show your passion and motivation

One of the ways to show your personality and enthusiasm is to express your passion and motivation for the role and the company. Explain why you are interested in working for them, what attracted you to the position, and how your skills and experience align with their goals and values. Use specific examples and anecdotes to illustrate your points and demonstrate your achievements. Avoid generic or vague statements that could apply to anyone or any job.

3 Match the company culture

Another way to show your personality and enthusiasm is to match the company culture and tone. Do some research on the company's website, social media, or reviews to get a sense of how they communicate and what they value. Then, use a similar style and language in your cover letter, while still being authentic and respectful. For example, if the company is formal and conservative, use a more formal and polite tone. If the company is casual and creative, use a more friendly and upbeat tone.