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How do you share your personal brand?

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Your personal brand is the unique combination of your values, skills, personality, and passions that you want to communicate to others. It can help you stand out from the crowd, build trust and credibility, and attract opportunities that align with your goals. But how do you share your personal brand effectively and authentically? Here are some tips to help you showcase your personal brand in different settings and situations.

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Genesson Honorato

Diretor de Inova??o @ Kuba | Colunista @ Fast Company Brasil | Professor @ Funda??o Dom Cabral | Psicólogo| Palestrante…

1 Know your audience

Before you share your personal brand, you need to know who you are talking to and what they care about. Different audiences may have different expectations, preferences, and needs when it comes to your communication style, tone, and content. For example, if you are applying for a job, you may want to emphasize your relevant skills and achievements, while if you are networking, you may want to highlight your interests and values. Research your audience, tailor your message, and use appropriate language and channels to reach them.

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Genesson Honorato

Diretor de Inova??o @ Kuba | Colunista @ Fast Company Brasil | Professor @ Funda??o Dom Cabral | Psicólogo| Palestrante |RH, Cultura, Pessoas,, TEDx Speaker
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One thing I’ve seen helpful is identifying your ‘why’ before the audience. If you want a new job, of course your target will be the recruiters, but, if you wanna be a creator, your audience will expand to another’s job functions and seniority. My advice is, you need to know your intention first, make sure you know the value you want to create, and your audience will be connected with this.

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2 Be consistent

Your personal brand should be consistent across all your platforms and interactions. This means that your online presence, such as your website, social media profiles, and portfolio, should reflect your personal brand identity and voice. It also means that your offline behavior, such as your dress code, body language, and etiquette, should match your personal brand image and values. Consistency helps you build a strong reputation, reinforce your message, and avoid confusion or contradiction.

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Genesson Honorato

Diretor de Inova??o @ Kuba | Colunista @ Fast Company Brasil | Professor @ Funda??o Dom Cabral | Psicólogo| Palestrante |RH, Cultura, Pessoas,, TEDx Speaker
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Perfect! In my experience one important thing are the equilibrium between #consistency and #continuity. This two words are important if you want to evolve your branding over time.

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3 Be authentic

Your personal brand should be authentic and genuine, not fake or forced. This means that you should share your personal brand in a way that is true to yourself, not what you think others want to hear or see. It also means that you should be honest and transparent, not exaggerate or lie about your skills, experience, or achievements. Authenticity helps you build trust and rapport , establish credibility and authority, and connect with your audience on an emotional level.

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Genesson Honorato

Diretor de Inova??o @ Kuba | Colunista @ Fast Company Brasil | Professor @ Funda??o Dom Cabral | Psicólogo| Palestrante |RH, Cultura, Pessoas,, TEDx Speaker
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Perfect! To be inspiring and useful, you need to be real, authentic. In my case I get a lot of messages about my personal brand that have been inspiring and helpful, it's amazing! And of course it can happen through coherence between what I do and what I say I do.

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4 Be valuable

Your personal brand should be valuable and useful, not self-centered or irrelevant. This means that you should share your personal brand in a way that adds value to your audience, not just to promote yourself or your agenda. It also means that you should provide relevant and helpful information, insights, or solutions, not just talk about yourself or your problems. Value helps you attract and retain attention, demonstrate your expertise and skills, and create opportunities for collaboration or engagement.

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5 Be memorable

Your personal brand should be memorable and distinctive, not boring or generic. This means that you should share your personal brand in a way that captures your audience's interest and curiosity, not just blend in with the crowd or the noise. It also means that you should use creative and original ways to express your personal brand, such as stories, anecdotes, visuals, or humor, not just rely on facts or figures. Memorability helps you stand out from the competition, create a lasting impression , and inspire action or loyalty.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you share your personal brand?

1

2

3

4

5

6

1 Know your audience

2 Be consistent

3 Be authentic

4 Be valuable

5 Be memorable

6 Here’s what else to consider

Interpersonal Skills

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How do you share your personal brand?

1

2

3

4

5

6

1 Know your audience

2 Be consistent

3 Be authentic

4 Be valuable

5 Be memorable

6 Here’s what else to consider

Interpersonal Skills

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感谢您的反馈

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