How do you share your community outreach success with your organization and the public?

1 Identify your goals and audience

Before you start sharing your community outreach success, you need to have a clear idea of what you want to achieve and who you want to reach. Do you want to raise awareness, inspire action, solicit feedback, or celebrate achievements? Do you want to target your internal stakeholders, your external partners, your potential customers, or the general public? Depending on your goals and audience, you will need to tailor your message, tone, format, and channels accordingly.

2 Choose your metrics and indicators

To demonstrate your community outreach success, you need to have some evidence and data to back up your claims. You should choose metrics and indicators that are relevant, measurable, and meaningful for your community outreach objectives and activities. For example, you can use quantitative metrics such as number of participants, hours of service, donations raised, or impact indicators such as satisfaction ratings, testimonials, or behavior changes. You should also use qualitative metrics such as stories, photos, or videos that capture the human and emotional aspects of your community outreach.

3 Craft your narrative and visuals

Once you have your goals, audience, and metrics, you can craft your narrative and visuals to share your community outreach success. You should use a storytelling approach that engages your audience and showcases your values, mission, and vision. You should also use visuals that complement your narrative and illustrate your community outreach impact. For example, you can use infographics, charts, or graphs to display your data, or use images, videos, or podcasts to feature your community members, partners, or volunteers.

4 Select your platforms and channels

The next step is to select the platforms and channels that best suit your goals, audience, and content. You should consider the reach, frequency, and engagement of each platform and channel, as well as the preferences and habits of your audience. For example, you can use your website, blog, or newsletter to provide more in-depth and detailed information, or use your social media, email, or press releases to generate more buzz and visibility. You should also use a mix of owned, earned, and paid media to maximize your exposure and credibility.

5 Monitor and evaluate your results

The final step is to monitor and evaluate the results of your community outreach success sharing. You should track and measure the performance of your platforms, channels, and content using analytics tools and feedback mechanisms. You should also compare your results with your goals and benchmarks, and identify what worked well and what can be improved. You should also use the results to inform your future community outreach planning and strategy, and to celebrate and acknowledge your team and partners.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?