How do you share valuable insights with prospects?

Focus is critical. Valuable content is a relative term. Think of social media content as a snack buffet, you need to provide quickly consumed actionable insights that speak exactly to the needs of your prospects. Avoid straying too far off topic, so yes, buyer persona's matter a lot. I'd also add, don't assume that your prospects know and understand things are your level. In many cases, what's obvious to you, is world changing wisdom to your audience. We tend to overestimate our prospects level of knowledge and take for granted our own level of understanding.

?? Imagine possessing a magical ability to step into the shoes of your ideal customers. This power would help you stay laser-focused on sharing exactly what's important to them. When we truly understand our buyer persona by envisioning life from their point of view, and even digging into what they're aiming to achieve in the next few months (just like searching on Google), we can bring immense value to their journey. By offering solutions that align with their top priorities and ensuring they're timely, we win their trust and partnership.

My top insights come from real client situations and training programs. Insights are all around us. The key is to curate them. Save them and package them into content. You can also repurpose content in different formats. Everyone loves to get tips or insights.

We should all have a place where we store the insights collected from various sources that become relevant to our persona. Now, it's not just about curating content and insights; making them relevant, easy to understand, and easy to consume becomes crucial in the entire journey. When you want to sell things, learn about your customers. Gather hints from different places, ask questions, and analyze numbers. That's how you create things that people truly desire

It's not just what you say, but how you say it that makes your potential customers really interested and excited! Choose the Best Way to Share - ?????? Choose the Best format to Consume - ?????????

I view sharing insights as aspiring to spark an “a ha” moment. Sure it could be tied to our construction SaaS product, but it’s up to the prospect to make that decision for themselves. Sometimes it’s as easy as sharing some stats with a brief bullet point analysis (thank you ChatGPT) to get the creative juices flowing. Keep it brief, simple. People don’t have time to read and ponder these days.

I will always choose relevance over personalization. Sharing insights with context and value is like offering a tailored gift, but if this is not relatable, actionable, and consumable for that person, it will only be a waste of time and effort. Education is best when selling if it becomes relevant. It's not about selling, but genuinely enriching your prospect's understanding, leaving them better informed and more inclined to explore solutions.

After sharing insights, I view each follow-up as a chance to deepen connections. I think of it as tending to a growing garden – regular care nurtures relationships. Following up with someone is all about adding value with the resources and helping them to solve a specific defined problem the prospect might have.

After you tell people interesting things, it's important to keep talking to them. I will always treat this like when you take care of a garden so the plants grow well – talking helps relationships grow. For example, if you know about a tool that makes work easier, you can show how another company used it to get more done. This shows how the tool can really help. I believe, when we keep helping and talking to people, they start to trust us more. This makes them more likely to listen to our ideas and solutions.