Sharing best practices with marketing professionals is a great way to learn from each other, improve your skills, and stay updated on the latest trends and tools. But how do you share your insights and experiences effectively and efficiently? Here are some tips to help you communicate and collaborate with your fellow marketers.
Depending on your goals, audience, and content, you may want to choose different platforms to share your best practices. For example, if you want to reach a large and diverse group of marketers, you may opt for a blog, a podcast, or a webinar. If you want to have more in-depth and interactive discussions, you may prefer a forum, a group chat, or a video call. And if you want to showcase your work and get feedback, you may use a portfolio, a case study, or a dashboard.
Play to your strengths! Unlike life in general, I believe it's to be a master of some rather than a jack of all trades when it comes to marketing. Diversification is essential, but understand that no matter how appealing the platform, it might not be for YOUR business. A personal example is that I would LOVE to implement TikTok into our brand's marketing, but the decision-makers in my industry are elsewhere. Look for the platform/space where content similar to yours is getting interacted with most, and join the party! Good marketing finds the people rather than waiting for them to come to the content.
Knowledge exchange is key to marketer growth. Aside from the ideas listed above, other forums to share include internal company groups like marketing employee groups, alumni forums, or via RenaissanceMarketer.com. There, we want top & upcoming marketers to learn from one another and innovate.
Understanding the rooms the marketer is in is important , from what the consumer or audience is seeking to understanding the ways and tactics that make up that consumers community . Based on social and digital marketing trends the data can be used to alter the outcome of the sale to the consumer .
In an ever-changing and evolving world of marketing, I have found the best ways to share ideas are through interpersonal relationships and connections. Computers are great and emails are fantastic, but sitting down with other professionals in a roundtable discussion is the most effective manner of communicating new ideas, perspectives, and approaches to marketing. This isn't for everyone, but with so many new platforms and mediums, the ability to gather monthly and discuss approaches has been immensely valuable for me and the other individuals who participate!
Before you share your best practices, you need to know who you are sharing them with. What are their pain points, challenges, and goals? What are their level of expertise, background, and industry? What are their preferences, expectations, and questions? By knowing your audience, you can tailor your content, tone, and format to suit their needs and interests. You can also avoid jargon, assumptions, and irrelevant details that may confuse or bore them.
When you share your best practices, you want to provide value and context to your audience. You want to explain not only what you did, but also why you did it, how you did it, and what results you achieved. You want to show evidence, data, and examples to support your claims and recommendations. You also want to provide context, such as the background, scope, and limitations of your project or campaign. This way, you can help your audience understand the logic, process, and outcome of your best practices.
One of the challenges of sharing best practices is to be clear and concise. You don't want to overwhelm your audience with too much information, but you also don't want to leave out important details. To be clear and concise, you need to structure your content logically, use simple and direct language, and highlight the key points and takeaways. You also need to edit and proofread your content to eliminate errors, redundancies, and ambiguities.
Always be on the research the data can change from time to time while that may be an important part of what strategies is effective to catering to the consumer
Another challenge of sharing best practices is to encourage feedback and interaction. You don't want to share your best practices in a one-way manner, but you also don't want to invite criticism or conflict. To encourage feedback and interaction, you need to be open-minded, respectful, and humble. You need to acknowledge different perspectives, experiences, and opinions. You also need to ask questions, invite comments, and respond to feedback.
Community requires exchanging ideas— not just yelling into the void. Social media sites like LinkedIn and t?w?i?t?t?e?r? X can be awesome places to share best practices, as long as you're spending at least as much time interacting with commenters and driving conversation as you did writing the content. Marketing groups really shine in terms of having real conversations; there are so many good ones, big and small, but the smaller ones tend to be the most interactive. Starting conversations with a pre-engaged audience is the best way to not only share your ideas, but grow them. Helping others become better marketers ?? Becoming a better marketer by doing so—?it should always come full circle.
Finally, sharing best practices is not a one-time event, but a continuous process. You don't want to share your best practices and forget about them, but you also don't want to stick to them blindly. To keep learning and improving, you need to monitor the performance, impact, and relevance of your best practices. You need to seek new ideas, insights, and trends. You also need to experiment, test, and optimize your best practices.