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How do you share analytics best practices?

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Analytics best practices are essential for service operations, as they help you measure, improve, and optimize your processes, performance, and customer satisfaction. However, analytics best practices are not static or universal; they depend on your context, goals, and data sources. Therefore, sharing analytics best practices with your team, stakeholders, and peers can be challenging, but also rewarding. In this article, we will discuss how you can share analytics best practices effectively and efficiently.

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Kevin Thomas Faurholt

Digital Implementation Expert | Lytics | Tealium | Adobe | Google
Steen Rasmussen

Connecting People, Data and Business Outcomes - Director of Data Innovation, Board Member & International Keynote…

1 Identify your audience

The first step to share analytics best practices is to identify your audience and understand their needs, expectations, and preferences. Different audiences may have different levels of familiarity, interest, and access to analytics. For example, your team members may need more detailed and technical guidance, while your executives may prefer more concise and strategic insights. Your customers may have different privacy and security concerns, while your industry peers may have different benchmarks and standards. Therefore, you should tailor your analytics best practices to your audience and use appropriate language, format, and channels.

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Kevin Thomas Faurholt

Digital Implementation Expert | Lytics | Tealium | Adobe | Google
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To become successful in identifying audiences, two key aspects must be in place for the data orchestration to be successful: - A solid dataLayer that represents appropriate context to what is presented on a page/view and needed information passed when actions are happening such as the “add to cart” event - A platform that can properly identify the visitors across devices, especially when the visitors are using both desktop and mobile to explore your offerings. The latter will require a certain level of investment from the platform team responsible, ensuring that the dataLayer contains sufficient information to facilitate successful visitor identification. It’s important. Once audiences are messed up, you’d have to redo the data collection.

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2 Document your methods

The second step to share analytics best practices is to document your methods and processes clearly and consistently. Documentation helps you communicate how you collect, clean, analyze, and visualize your data, as well as how you interpret and act on your findings. Documentation also helps you ensure the quality, validity, and reliability of your analytics, as well as the transparency and accountability of your decisions. You can use various tools and platforms to document your analytics best practices, such as wikis, blogs, dashboards, reports, or code repositories.

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3 Provide examples and feedback

The third step to share analytics best practices is to provide examples and feedback to your audience. Examples help you illustrate the benefits and challenges of applying analytics best practices to real-world scenarios and problems. Feedback helps you evaluate the effectiveness and impact of your analytics best practices, as well as identify areas for improvement and innovation. You can use various methods and techniques to provide examples and feedback, such as case studies, testimonials, surveys, reviews, or experiments.

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4 Learn from others

The fourth step to share analytics best practices is to learn from others and incorporate their perspectives and experiences. Learning from others helps you broaden your horizons, discover new opportunities, and avoid common pitfalls. It also helps you build trust, rapport, and collaboration with your audience and stakeholders. You can use various sources and resources to learn from others, such as books, podcasts, webinars, courses, or communities.

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Steen Rasmussen

Connecting People, Data and Business Outcomes - Director of Data Innovation, Board Member & International Keynote Speaker
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Very often I get concerned when someone asks me for best practices because there can be so massive difference between what is best practice in one industry compared to the next. One man's best practices can for all practical purposes kill the next man's business. So even if I gladly explore these best practices, it's always with the warning that even if this is medicine that worked perfectly for someone else, it should only be approached as a closely monitored experiment... especially in analytics.

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5 Adapt and update

The fifth step to share analytics best practices is to adapt and update them according to the changing needs, trends, and technologies. Analytics best practices are not fixed or final; they are dynamic and evolving. Therefore, you should monitor and review your analytics best practices regularly and make adjustments and enhancements as needed. You should also communicate and inform your audience and stakeholders about any changes or updates and explain the rationale and implications.

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Steen Rasmussen

Connecting People, Data and Business Outcomes - Director of Data Innovation, Board Member & International Keynote Speaker
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Having a recurring appointment in your calendar where you revisit the current standards and frameworks is a really good way to ensure that you are not using a "former best practice". It has to be in your calendar already since it is one of the classic assignments you'll do "tomorrow" otherwise.

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6 Celebrate and reward

The sixth step to share analytics best practices is to celebrate and reward your achievements and contributions. Celebrating and rewarding helps you acknowledge the value and impact of your analytics best practices, as well as motivate and inspire yourself and others. It also helps you create a positive and supportive culture of analytics in your organization and industry. You can use various ways and means to celebrate and reward your analytics best practices, such as recognition, appreciation, incentives, or awards.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you share analytics best practices?

1

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3

4

5

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1 Identify your audience

2 Document your methods

3 Provide examples and feedback

4 Learn from others

5 Adapt and update

6 Celebrate and reward

7 Here’s what else to consider

Service Operations

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How do you share analytics best practices?

1

2

3

4

5

6

7

1 Identify your audience

2 Document your methods

3 Provide examples and feedback

4 Learn from others

5 Adapt and update

6 Celebrate and reward

7 Here’s what else to consider

Service Operations

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