How do you research and validate your video podcast topic and audience?

1 Identify your niche and goals

To research and validate your video podcast topic and audience, it’s important to define your niche and goals. Your niche is the specific area or theme that sets you apart from other podcasters, while your goals are the outcomes or benefits you want to achieve. To identify your niche and goals, consider what your passion, expertise, or unique perspective is, who your target audience is and what their demographics, interests, and challenges are, what value or solution you can offer to them through your video podcast, and how you will measure success and track progress.

2 Research your competitors and keywords

The next step in researching and validating your video podcast topic and audience is to analyze your competitors and keywords. Your competitors are those creating similar content or targeting similar audiences, while your keywords are words or phrases used by your audience to search for information or solutions related to your niche. To research your competitors and keywords, you can use tools such Google, YouTube, or Podcast directories. Additionally, there are Keyword research tools like Google Keyword Planner, Ubersuggest, or SEMrush to find out what topics, formats, styles, podcasts, and keywords are popular, trending, relevant, high-volume, and low-competition in your niche.

3 Survey your audience and peers

The third step to research and validate your video podcast topic and audience is to survey your audience and peers. Your audience consists of people who are already following you, listening to you, or interested in you, while your peers are other podcasters or content creators in your niche or network. To survey your audience and peers, you could use online surveys or polls with tools like Google Forms, SurveyMonkey, or Typeform to ask for their preferences, opinions, and feedback. You could also post on social media platforms like Facebook, Instagram, or Twitter inviting them to comment, like, or share your video podcast idea. Additionally, you could send email newsletters or campaigns with tools like Mailchimp, ConvertKit, or AWeber to tease, summarize, or provide a sample of your video podcast idea.

4 Validate your topic and format

The final step to research and validate your video podcast topic and audience is to validate your topic and format. Your topic should match your niche, goals, and keywords, while the format is the way you want to present it, such as solo, interview, panel, or documentary. To validate your topic and format, consider using a minimum viable product (MVP) with tools like Canva or Loom. You could also pre-launch or launch on platforms like Patreon or Kickstarter, or use analytics and feedback tools like Google Analytics or YouTube Analytics to measure the performance of your video podcast. By following these steps, you can ensure your video podcast resonates with viewers and delivers value.