How do you research IT leads before contacting them?

The Perfect Date Analogy: Think of it like finding the ideal date on a dating app. You want someone who loves your quirks and appreciates your sense of humor – not someone who swipes left without a second thought! Grocery Shopping for Your Granny: Imagine you're shopping for your picky granny who only eats organic, gluten-free, low-sugar goodies. Your ideal customer is your granny of the market, and you need to stock the shelves accordingly. Finding Your Unicorn: In a world full of horses, you're on a quest to find that one mythical unicorn customer who not only appreciates your magic but also brings their own rainbow to the party!

1. Identify Target Audience: Define your ideal IT leads, considering factors like industry, company size, and job roles. This clarifies your focus. 2. Online Research: Utilize online resources such as LinkedIn, company websites, and industry databases. Gather information on lead roles, challenges, and interests. 3. Social Media Insights: Monitor the social media activity of potential leads. This provides valuable insights into their preferences and pain points. 4. Networking: Attend industry events, webinars, and forums. Connect with potential leads to build relationships and gain deeper understanding.

An ideal customer profile (ICP) defines the type of company that benefits most from your IT solution. This includes organizations in tech-reliant industries, mid-to-large size, with budgets for IT investment. They face pain points like system inefficiencies and cybersecurity risks, seeking digital transformation and operational improvement. Analyzing your market and existing customers helps refine your ICP. This focus ensures you target the most qualified leads for success.

The Digital Detective: Think of online databases and directories as your Sherlock Holmes magnifying glass. You're not searching for clues to solve a mystery, but you are on a quest to find valuable information about potential customers or partners. Elementary, my dear office mate! The Virtual Treasure Hunt: Imagine you're a modern-day Indiana Jones, navigating the treacherous jungle of the internet to uncover hidden treasures of data. Online databases and directories are your trusty map and compass on this epic quest.

The Internet Stand-Up Comedian: Using social media and blogs is like becoming an Internet stand-up comedian. You get to share your quirky business jokes and stories with the world. Just remember, your punchlines are your products, and laughter leads to sales! The Social Butterfly Effect: Think of social media as your own digital butterfly garden. You post engaging content, and like a butterfly flapping its wings, it sets off a chain reaction of likes, shares, and follows. Eventually, you've got a social media swarm on your hands. Blogging is like having a buffet of wisdom. You serve up bite-sized nuggets of knowledge, and your readers keep coming back for more. It's like they can't resist the all-you-can-eat knowledge feast!

Researching IT leads is vital for effective communication. Analyze their website using tools like BuiltWith and Wappalyzer to understand their technical infrastructure. Utilize SimilarWeb to study both the lead and their competitors. This thorough research ensures personalized and informed engagement, increasing the likelihood of successful IT sales.

The Website Detective: Pretend you're Sherlock Holmes of the internet, donning a virtual magnifying glass and deerstalker hat. You're searching for clues on your website like it's a digital crime scene. Elementary, my dear Watson, finding insights leads to website mastery! Content CSI: Imagine you're part of a crack CSI (Content Scene Investigation) team. You're examining every word, image, and video for hidden secrets. Uncovering the mysteries of your content can help you solve the case of "How to Engage Your Audience

The Email Stalker: Imagine you're like a friendly neighborhood detective, but instead of solving crimes, you're tracking emails. With email tracking and analytics, you'll know when your emails have been opened and become the Sherlock Holmes of your inbox. The Psychic Sender: Using email tracking is like developing psychic email powers. You can predict when your recipient will open your email, almost like reading their mind (well, their inbox, at least). The Sneaky Sneaker: Email tracking turns you into a sneaky ninja. You send your emails into the wild and silently watch from the shadows as they're opened. It's like being the ninja master of digital communication!

After all of the above, I make those calls and engage my prospects clients physically. It's always important to have tenacity and understanding the sales process especially if they are high ticket.