How do you repurpose web content?

1 Why repurpose web content?

Repurposing web content can benefit you in many ways. First, it can save you time and resources by allowing you to reuse and recycle your best-performing content instead of starting from scratch. Second, it can improve your SEO by increasing your visibility, relevance, and authority on different search engines and channels. Third, it can enhance your engagement by reaching new or existing audiences with different preferences, needs, or interests. Fourth, it can reinforce your message by reinforcing your key points, values, or solutions across multiple touchpoints.

2 How to choose web content to repurpose?

Not all web content is suitable for repurposing. You need to select web content that is evergreen, high-quality, and relevant to your goals and audience. Evergreen web content is content that stays useful and accurate over time, such as how-to guides, tips, best practices, or FAQs. High-quality web content is content that performs well in terms of traffic, conversions, shares, or feedback, such as blog posts, case studies, testimonials, or infographics. Relevant web content is content that aligns with your current or future objectives, topics, or offers, such as landing pages, ebooks, webinars, or podcasts.

3 How to repurpose web content into different formats?

One of the most common and effective ways to repurpose web content is to transform it into different formats that suit different platforms, devices, or media. For example, you can turn a blog post into a video, a podcast, a slideshow, or a newsletter. You can turn an ebook into a series of blog posts, a webinar, a checklist, or a lead magnet. You can turn a webinar into a blog post, a video, a podcast, or a transcript. You can turn an infographic into a blog post, a video, a social media post, or a report. The possibilities are endless, as long as you adapt your web content to the format's style, length, and tone.

4 How to repurpose web content into different angles?

Another way to repurpose web content is to change its angle or perspective to appeal to different segments, niches, or stages of your audience. For example, you can turn a general blog post into a more specific or personalized one by targeting a particular industry, location, or persona. You can turn a comprehensive ebook into a more focused or actionable one by highlighting a particular problem, solution, or benefit. You can turn a case study into a more compelling or emotional one by adding a story, a testimonial, or a quote. You can turn a landing page into a more persuasive or urgent one by adding a testimonial, a statistic, or a call to action.

5 How to repurpose web content into different levels?

A third way to repurpose web content is to modify its level or depth of information to suit different purposes, contexts, or expectations of your audience. For example, you can turn a detailed blog post into a more concise or simplified one by summarizing its main points, tips, or takeaways. You can turn a short video into a more elaborate or in-depth one by adding more examples, data, or explanations. You can turn a podcast into a more interactive or engaging one by adding a quiz, a poll, or a challenge. You can turn a newsletter into a more valuable or exclusive one by adding a bonus, a discount, or a referral.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?