How do you repurpose content for influencer marketing?

In my experience, setting clear objectives such as boosting brand visibility, driving traffic, or capturing leads is vital for guiding influencer marketing. Understanding customers deeply by exploring their challenges, passions, and preferences forms a foundation for success. Crafting detailed audience profiles adds a resonant personal touch. Adapting repurposed content to platforms like TikTok or Instagram based on audience content consumption patterns provides valuable insights. Authenticity and engagement, not just follower counts; content tailored to seamlessly integrate with their style. A campaign melds goals, audience comprehension, and content adaptation, fostering authentic connections that yield meaningful results.

In my experience it makes more sense when you know your audience, it helps you make content that reaches the targeted audience.

In my experience, to repurpose content for influencer marketing, It is necessary to adapt the existing content to fit the preferences. Customizing the messaging of the existing content is a good way to do it, also modifying visual elements is important and of course encourage influencers to engage their audience with authenticity.

In my journey, auditing existing content for influencer marketing meant uncovering gems with lasting value. Evergreen content and informative videos emerged as prime candidates, offering timeless insights. I repurposed engaging video snippets on YouTube and impactful video clips that aligned seamlessly with influencer styles. Tailoring content formats to resonate with influencers' audiences breathed new life into any campaign.

The beautiful thing about repurposing content is the various angles to which you can accomplish successful marketing. For example , if I wanted to touch upon “time management”, I can then break that down into several pieces of content. - What are the benefits of time management? - Tools to help with time management - How the lack thereof can effect you? This lens can be applied to array of content ideas.

I agree, but people are following you on different platforms they might get bored of seeing the same content everywhere. It becomes repetitive when content is over used.

Being on a multiplatform is a key of success today. We cannot relay only on one channel, and making one content fits all is a mistake. What I do is to have a key meaning or structure the same for multiple platform and based on the content I adjust the final version to best suite the format. For example, a podcast on YouTube can be engaging because people can listen and watch, but that same podcast over Spotify can be dull. For Spotify, I usually work on sound. Adding some sound effects if needed and making sure to give instructions to host and guest to keep in mind that content will be available in audio only format, so they too make an effort to make it interesting for the listeners as well.

In my experience, revamping content for influencer collaborations extended beyond the basics. A how-to article became a captivating YouTube tutorial, a data-driven report transformed into an eye-opening data visualisation video, and customer success stories evolved into heartfelt interview-style videos. This innovation aligned content with the influencer's platform and elevated engagement by offering fresh perspectives. The magic was in fusing informative and entertaining elements that resonated deeply with the YouTube audience.

Collaborating with influencers for content repurposing is a dynamic process. For instance, a fitness influencer add their personal touch to repurposed workout guides, infusing authenticity. For a tech collaboration, involving an influencer in repurposing an in-depth guide into a video review offered genuine insights that resonated with their tech-savvy audience. Trusting influencers' expertise led to content that is both credible and engaging, ensuring the message reaches a wider, enthusiastic community.