How do you reconnect with trade show contacts?

We host a number of events, and are surprised that a number of exhibitors do not have a strategy to follow up trade show leads. One of the ways we recommend follow up is for the exhibitors to have minimal brochures for take away. Instead booth personal should offer to email over the brochures/information. This provides reasons for them to follow up with the lead to answer questions and develop next steps.

Send personalized follow-up emails expressing gratitude for the connection. Reference specific points from your conversation and propose next steps, such as a meeting or collaboration. Utilize social media to connect and engage further. Consistency is key in nurturing relationships post-trade show.

Todo lo expuesto es correcto,pero lo veo algo teórico e impersonal. Desde mi experiencia, la realidad es algo mas compleja por lo que yo incluiria como primer objetivo específico, antes de preparar materiales, elegir los canales y los tiempos para su comunicación; el categorizar el nivel de relación establecido con las personas con las que se ha mantenido un contacto comercial durante la feria y el interés a corto,medio y largo plazo que puede tener no solo a nivel profesional, sino incluso personal el seguir, fomentar y madurar esa relación.

At trade shows, failing to follow up or build relationships with visitors can be a significant missed opportunity. To innovate and capitalize on this, consider creating a virtual store directly on a customer’s mobile device. This can be achieved with a simple QR code scan, eliminating the need for app downloads. Once scanned, customers are taken to a virtual store where a trained AI sales agent, available 24/7, assists them just like a human would. This approach not only enhances follow-up but also provides personalized service, making your brand the go-to choice when customers are ready to make a purchase. By leveraging this technology, you can effectively build hundreds of virtual stores in customers’ mobile devices during a single event,

In my experience reaching out right away is important so that the contacts remember you as well as to state right away when you will contact them again. Also personalise to get into a dialogue. e.g.: "Hi [Name], enjoyed meeting you at [Event]. Let's reconnect – I'd love to chat further about [always make a short note when talking e.g at a tradeshow]. Best regards, [Your Name]"

Efectivamente, la base es la descrita y es correcta, pero desde mi experiencia plasma una vision muy cortoplacista y solo para un peque?o segmento de todos los contactos directos e indirectos que se suelen hacer en una feria. El articulo es correcto para hacer seguimiento con el objetivo de cerrar ventas o acuerdos con los contactos establecidos en la feria que mostraron un interes real por nuestros productos/servicios e incluso nos identificaron su necesidad y con los que no habiamos tenido relación comercial previa. Faltaria definir tambien una estrategia de seguimiento del resto de segmentos de contactos realizados.Pongo algunos ejemplos en el proximo punto.

Trade shows often overwhelm participants with numerous visiting cards, making it challenging to remember all interactions. To address this, consider utilizing innovative technology that allows you to launch a virtual store directly on visitors’ mobile devices. Integrate this with a trained AI talking agent that offers personalized service. This agent can provide timely assistance, helping to deepen relationships and ensure your brand remains the top choice for customers. This approach not only enhances customer engagement but also makes it easier to manage follow-ups effectively, turning casual interactions into lasting connections.

De los muchos segmentos de contactos que se realizan en ferias, y para los que hay que personalizar la estrategia de seguimiento podria citar, entre otros a: 1.-Contactos que nos definen su necesidad e interés, pero no tiene capacidad de decisión ni de compra en su empresa. (obj. posible:conocer e implicar con su apoyo a sus directivos y deptocompras) 2.-Contactos que NO plantean en la feria interés comercial por nosotros, pero con los que hemos tenido un acercamiento de forma directa o indirecta durante ella, y son de una empresa objetivo de la nuestra. (obj. posible: fomentar la relación con metas a medio plazo identificando nuestro aporte de valor a su negocio).

Building a store on a customer’s mobile focuses on: 1. Personalized Services: Tailoring interactions to individual needs enhances the customer experience. 2. Building Relationships and Trust: A reliable mobile presence helps develop deeper customer relationships. 3. Respecting Privacy: Avoid overwhelming customers with offers; instead, provide essential information via AI and omni-channel support when they’re ready to engage. 4. Timely Updates: Keep the store updated with seasonal sales and new arrivals to maintain relevance and attract customer attention. This strategy ensures a seamless, engaging shopping experience that boosts loyalty and sales.

.3-Contactos de interes solo a nivel de negocio: partners, utes, alianzas, franquicias,etc.. ( requiere implicar a grandes equipos por ambas partes) -Contactos con competidores y lideres de nuestro mercado (posibles conflictos por falta de transparencia en las relaciones) 4-Contactos con grandes empresas y plataformas de compras con politicas propias de obligado cumplimiento para establecer relaciones comerciales con ellos, por ejemplo: validacion y alta de proveedores, cumplimiento codigos eticos, planes de igualdad, registro en sus plataformas digitales, etc.etc.etc Lo dicho al principio, sirva como inicio, y le iremos a?adiendo complejidad.

Customers often prefer AI agents over human sales teams for several reasons. AI agents don’t aggressively push products, but instead, provide information precisely when the customer needs it. They are available around the clock, equipped to answer all queries comprehensively, helping customers make informed decisions at their convenience. This level of availability and non-intrusive assistance enhances the shopping experience, leading to higher satisfaction and better decision-making for customers.

1.Send a new year card to Chinese or Southeast asian business persons in January. They celebrate lunar new year from mid January to mid February. Date changes every year. 2.Remember ramadan calendar and send your heartful message to your partners in the regions. 3.Learning and respecting different cultures is very important.

Respetuoso, siempre. Pero tambien etico,empatico,honesto y transparente. Diria que llegado el momento en el que uno percibe el menor atisbo de desgana o desinteres por la otra parte, en potenciar o continuar con la relacion establecida, inmediatamente debe exponerlo de forma cordial y facilitar el NO, tantas veces como sea necesario. En estos casos yo solo continuo si me confirma expresamente su interes en avanzar e identificamos los motivos que han llevado a esa sensacion de desinteres para poder modificar los tiempos y formas de comunicación evitando asi, que se vuelva a producir.

Quickly follow up after the trade show, while your interaction is still fresh in their mind. Personalize your message, referencing specific details from your conversation. Offer value, like a relevant article or solution to a problem they mentioned. Suggest a further meeting to deepen the connection. Utilize various channels, including email and social media, for outreach. Offer assistance, showing willingness for mutual support. Keep them informed with occasional updates or industry insights. Recall and mention any personal details they shared to strengthen the bond. Invite them to upcoming events or trade shows for continued engagement. Remember, effective follow-up transforms a trade show meet into a lasting business relationship.