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How do you provide value and feedback to influencers and bloggers without asking for anything in return?

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Influencers and bloggers are powerful allies for your personal brand. They can help you reach new audiences, boost your credibility, and generate valuable content. But how do you build genuine relationships with them without being pushy, spammy, or needy? How do you provide value and feedback to influencers and bloggers without asking for anything in return? Here are some tips to network with them in a respectful and authentic way.

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Celia Rizothanasi

Queen Bee of LinkedIn?+ Marketing AI ? iA [Intelligent Acceleration?] training for small businesses & marketers ?…
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Reassuringly expensive LinkedIn Coach. Bluvian.
Matt Parkin, CAPM?

Partnerships @ Fulfil (eCommerce ERP) ?? | LinkedIn Consulting ?? | Top Voice ?? | Speaker ??? | 4x Founder ?? | Career…

1 Find relevant influencers and bloggers

The first step is to identify the influencers and bloggers who share your niche, values, and goals. You can use tools like BuzzSumo, Followerwonk, or Google Alerts to find them. Alternatively, you can follow hashtags, keywords, or topics on social media platforms like Twitter, Instagram, or LinkedIn. Once you have a list of potential contacts, do some research on their background, interests, and audience. This will help you tailor your approach and avoid irrelevant or generic messages.

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Mozn Shaker Akhourshiedah

Personal Growth & AI enthusiast | Founder: Mezan Institute | Advisory Board Member at AUD School of Engineering
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Great overview! Another tip: Engage genuinely with their content before reaching out. This shows you've done your homework and truly value their perspective

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2 Engage with their content

The next step is to engage with their content regularly and meaningfully. This means reading, watching, or listening to their posts, podcasts, videos, or articles. It also means leaving thoughtful comments, sharing their work, or tagging them in relevant posts. Don't just say "great post" or "nice article". Show that you have learned something, appreciated their perspective, or have a question or suggestion. This will help you stand out from the crowd and catch their attention.

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Reassuringly expensive LinkedIn Coach. Bluvian.
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Treat it as a conversation; if someone responds to your comment, invest your time having that exchange. You’ll get valuable visibility when you have these conversations, ‘lurkers’ read your posts AND comments. People contact me saying “Andy, I’ve been a fan of yours for years” and I’ve never seen them comment/react to my content or engage. They are out there, on the sidelines, taking mental notes. Get creative, distinguish yourself by sharing your personality in addition to your views/experience. I’ll type a quote from a song and add a YouTube link to it. If the author is struggling with a LinkedIn question, tag Linkedin Help and ask them for an answer/assistance. There are many different & creative ways to improve on 2 word comments!

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?? Debra Jason, M.A.

Marketing & writing w/heart, not hype | Virtual & In-Person Marketing Speaker | LinkedIn Marketing | Copywriting Svcs. | Alcohol Ink Artist
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Providing value is the key phrase here, for sure. When you leave a comment, think about how your words would spark and add value to the conversation. "Great post" or "nice article" doesn't encourage further comments (other than a "thank you" perhaps). Refer to something they said in their post (podcast, video, etc.) that sparked your interest and share how it affected you. For instance, did it inspire you, motivate you, or encourage you? And if so, how?

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Ian McKenzie ??

Personal Brand Strategist & Writer for Interesting Founders ?? | ex-Unilever, Sports Interactive
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There's no shortcutting this. If you want to get the attention of people you admire, make them feel special and take the time to craft builds on their content. Everybody is in the engagement game and everybody appreciates someone adding valuable insight on their content. Be interested in people to be interesting to people.

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3 Offer value and feedback

The third step is to offer value and feedback to influencers and bloggers without asking for anything in return. This means providing them with useful information, resources, insights, or introductions that can help them achieve their goals. It also means giving them honest and constructive feedback on their work, such as pointing out typos, errors, or areas of improvement. Don't be rude, arrogant, or patronizing. Be respectful, supportive, and helpful. This will help you establish trust and rapport with them.

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Matt Parkin, CAPM?

Partnerships @ Fulfil (eCommerce ERP) ?? | LinkedIn Consulting ?? | Top Voice ?? | Speaker ??? | 4x Founder ?? | Career Coach & GTM Advisor ?? | FoundersBeta 30 Under 30 ??
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Sharing stats that relate to their personal anecdotes, or podcasts or articles on similar topics is a great way to add value and deepen their thinking.

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4 Be consistent and respectful

The fourth step is to be consistent and respectful in your communication with influencers and bloggers. This means following up with them regularly, but not too frequently or aggressively. It also means respecting their time, boundaries, and preferences. Don't spam them with messages, emails, or calls. Don't pressure them to collaborate, endorse, or promote you. Don't expect them to reciprocate or owe you anything. Be patient, polite, and professional. This will help you maintain a positive and lasting relationship with them.

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5 Collaborate and co-create

The fifth step is to collaborate and co-create with influencers and bloggers when the opportunity arises. This means inviting them to join your projects, events, or campaigns that are relevant and beneficial for both of you. It also means accepting their invitations, suggestions, or requests to participate in their activities. Don't be selfish, greedy, or opportunistic. Be generous, flexible, and creative. This will help you create value and content for both of your audiences.

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6 Appreciate and acknowledge

The final step is to appreciate and acknowledge the influencers and bloggers who have supported, inspired, or contributed to your personal brand. This means thanking them personally, publicly, or privately for their help, advice, or feedback. It also means giving them credit, recognition, or testimonials for their work, expertise, or influence. Don't be ungrateful, forgetful, or dishonest. Be grateful, memorable, and sincere. This will help you strengthen your bond and reputation with them.

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Celia Rizothanasi

Queen Bee of LinkedIn?+ Marketing AI ? iA [Intelligent Acceleration?] training for small businesses & marketers ? Become an AI-powered leader, amplify your impact & accelerate your results with confidence!
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Excellent point! When we openly appreciate and recognise those who have helped us, it signals humility and integrity which reflects positively on our character and personal brand. Also, giving credit and referencing someone else's work is critical - it shows professionalism and respect for other people's work and automatically boosts our own credibility and trustworthiness!

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Mozn Shaker Akhourshiedah

Personal Growth & AI enthusiast | Founder: Mezan Institute | Advisory Board Member at AUD School of Engineering
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An example I've seen is when businesses highlight influencers and bloggers on their platforms, showcasing their insights and sharing their content without expecting any promotion in return. This genuine gesture of appreciation fosters trust and a sense of community, benefiting both parties in the long run.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you provide value and feedback to influencers and bloggers without asking for anything in return?

1

2

3

4

5

6

7

1 Find relevant influencers and bloggers

2 Engage with their content

3 Offer value and feedback

4 Be consistent and respectful

5 Collaborate and co-create

6 Appreciate and acknowledge

7 Here’s what else to consider

Personal Branding

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How do you provide value and feedback to influencers and bloggers without asking for anything in return?

1

2

3

4

5

6

7

1 Find relevant influencers and bloggers

2 Engage with their content

3 Offer value and feedback

4 Be consistent and respectful

5 Collaborate and co-create

6 Appreciate and acknowledge

7 Here’s what else to consider

Personal Branding

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