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How do you prove your expertise to your network?

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As a small business owner, you know how important it is to build trust and credibility with your network. Your network can help you find new customers, referrals, partners, suppliers, and mentors. But how do you prove your expertise to your network, especially if you are new to the industry or the area? Here are some tips to showcase your skills, knowledge, and value to your network.

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1 Share valuable content

One of the easiest ways to demonstrate your expertise is to share valuable content with your network. This can be in the form of blog posts, videos, podcasts, newsletters, or social media posts. The content should be relevant to your industry, niche, or target audience. It should also provide useful information, insights, tips, or solutions that your network can benefit from. By sharing valuable content, you can establish yourself as a source of authority, knowledge, and inspiration for your network.

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Malcolm Burrows

B.Bus.,MBA.,LL.B.,LL.M.,MQLS
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It's quite simple really. Write authoritative documents about topics that showcase your expertise. As an IT and IP lawyer I write articles, mainly published on our website, however some are in actual published journals that relate to what you do.

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2 Ask for testimonials and referrals

Another way to prove your expertise is to ask for testimonials and referrals from your existing customers, clients, or collaborators. Testimonials and referrals are powerful forms of social proof that can boost your reputation and credibility. They can also help you attract more leads and opportunities from your network. You can ask for testimonials and referrals by sending a follow-up email, a survey, or a request on your website or social media platforms. Offer incentives, such as discounts, freebies, or rewards, to encourage more feedback and recommendations.

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3 Join and participate in local groups and associations

Join and participate in local groups and associations related to your industry. These can be online or offline communities, such as chambers of commerce, industry associations, networking groups, or meetup events. By joining and participating in these groups and associations, you can expand your network, learn from others, and showcase your skills and knowledge. Contribute to the group or association by hosting a workshop, giving a presentation, writing an article, or volunteering for a project.

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4 Create a portfolio or case study

Create a portfolio or case study that showcases your work, achievements, and results. A portfolio or case study can be a website, document, video, or slide deck that highlights your projects, clients, outcomes, and testimonials. It can also include metrics, such as revenue, growth, impact, or satisfaction, that demonstrate your value and effectiveness. A portfolio or case study can help you showcase your skills, experience, and success to your network.

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Deon Swiggs

Deputy Chair Canterbury Regional Council | Director | Doctoral Candidate
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Also, seek to collaborate with others who are doing case studies. Share common knowledge but build upon the ares of mutual interest with others that adds greater value to your audience.

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5 Update your online profile and bio

A fifth way to prove your expertise is to update your online profile and bio on your website, social media platforms, and online directories. Your online profile and bio should reflect your current skills, qualifications, and achievements. It should also include keywords, phrases, and hashtags that are relevant to your industry, niche, or audience. Your online profile and bio can help you optimize your online presence, visibility, and discoverability for your network.

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6 Seek feedback and improvement

Seek feedback and improvement from your network. Feedback and improvement can help you identify your strengths, weaknesses, opportunities, and threats. It can also help you learn new skills, trends, and best practices that can enhance your expertise. You can seek feedback and improvement by asking for reviews, ratings, comments, or suggestions from your network. Remember, courses, webinars, workshops, or coaching programs can also help you upgrade your skills and knowledge.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you prove your expertise to your network?

1

2

3

4

5

6

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1 Share valuable content

2 Ask for testimonials and referrals

3 Join and participate in local groups and associations

4 Create a portfolio or case study

5 Update your online profile and bio

6 Seek feedback and improvement

7 Here’s what else to consider

Small Business

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How do you prove your expertise to your network?

1

2

3

4

5

6

7

1 Share valuable content

2 Ask for testimonials and referrals

3 Join and participate in local groups and associations

4 Create a portfolio or case study

5 Update your online profile and bio

6 Seek feedback and improvement

7 Here’s what else to consider

Small Business

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