How do you promote your webinar or live event to attract your target audience?

Clear goals and a defined audience are the backbone of a successful event. Understand your attendees' needs and tailor your promotion to address them directly, ensuring not just a larger turnout, but an engaged and relevant audience.

Pro tip from someone who has hosted over 2000 virtual and in person events: Find where your people are and go to them. What do I mean by that? Find other communities, creators, and other places where your target audience can be found online, and ask them to promote your webinar or event. You know you’re finding a highly qualified audience, and on top of that you’re making valuable connections. Don’t forget to offer to promote something of theirs back to your own audience. Sharing is caring! :)

Don't just promote your webinar or live event, use it as an opportunity to inspire and connect with your audience, showcasing your brand personality and values. You'll inspire your audience to not only attend your event, but to deepen their relationship with your brand. Even if they are unable to attend the event, this will still build both loyalty and credibility with your target audience, making them more likely to engage with your brand future.

Promote where you have an existing audience (it's much easier than growing one from scratch simply for events). If you're active on LinkedIn, schedule posts or draft posts that share the links and any relevant sign-up information in a timely fashion (usually at least a week before the event itself).

Absolutely! LinkedIn has been an invaluable platform for me to promote my live events and webinars. I find the event page feature extremely useful - it creates a dedicated space for all relevant information and updates about the event. This also simplifies the process of inviting attendees within my network. Furthermore, for my evergreen masterclass, I utilize a designated webpage on my site, complete with an opt-in form for date and time selection. These strategies streamline the promotion process and make it user-friendly for potential attendees. ??

Building anticipation and engagement is crucial for a successful event. In my case, I utilize a comprehensive approach to generate interest. I begin by sending out a series of emails to my subscribers, keeping them informed about the event and its agenda. This ensures that the event stays on top of their mind. Simultaneously, I publish social media posts across various platforms to reach a wider audience. Finally, I use the LinkedIn event page to its full potential, directly inviting potential participants and allowing them to RSVP right away. This combined approach ensures my message reaches my audience and keeps the excitement going till the event day. ??

Delivering value and following up is a key aspect of any successful event. In my case, I always make sure to offer actionable and insightful content during my events. I believe that every interaction should provide value, and I strive to exceed the expectations I set. After the event, I stay engaged with the attendees by offering additional resources and the replay if they missed the live event. I've found that this attention to detail in providing value before, during, and after the event significantly improves the overall attendee experience and fosters a loyal and engaged community. ??

Actually, I disagree with the notion that the last step is merely delivering value and following up. To truly stand out and foster lasting relationships, one should consistently deliver value, anticipate attendees' needs, and ensure that engagement begins long before the event and continues indefinitely after.