How do you promote sustainable and socially responsible export marketing?

1 What is sustainable and socially responsible export marketing?

Sustainable and socially responsible export marketing is the application of the principles of sustainability and corporate social responsibility (CSR) to your export activities. Sustainability means meeting the needs of the present without compromising the ability of future generations to meet their own needs. CSR means conducting your business in a way that respects the interests and expectations of your stakeholders, such as customers, employees, suppliers, communities, and the environment. By integrating these principles into your export marketing, you can create value for your business and society, and differentiate yourself from your competitors.

2 Why is it important for your export marketing?

Sustainable and socially responsible export marketing can offer several benefits, such as enhancing your brand image and reputation, reducing costs and risks, increasing market opportunities, building customer loyalty and satisfaction, and attracting and retaining talent and partners. It can also help you meet the requirements of customers, regulators, and trade partners in different countries. Moreover, it can contribute to the well-being and happiness of customers by offering products or services that meet their needs and expectations. Finally, it can create a positive work culture that fosters trust and collaboration with suppliers, distributors, and other stakeholders.

3 How do you assess your current export marketing performance?

Before you can improve your export marketing performance, you need to assess your current situation and identify your strengths and weaknesses. To do this, you can use different tools and frameworks, such as the triple bottom line (TBL) approach for measuring economic, environmental, and social impacts; the balanced scorecard (BSC) approach for tracking performance across four perspectives; the Global Reporting Initiative (GRI) standards for reporting sustainability and CSR activities and outcomes; and the ISO 26000 guidance for providing comprehensive and practical advice on how to implement CSR in your organization.

4 How do you set your export marketing goals and strategies?

After assessing your current export marketing performance, it is necessary to set goals and strategies for improvement. To achieve this, you can use various methods and models, such as the SMART criteria, which encourages setting specific, measurable, achievable, relevant, and time-bound goals. Additionally, you can utilize the SWOT analysis to identify your strengths, weaknesses, opportunities, and threats in export markets. Furthermore, the Ansoff matrix can help you choose a growth strategy based on your product-market combination - market penetration, market development, product development or diversification. Lastly, the 4Ps of marketing can aid in designing your marketing mix based on product, price, place and promotion decisions.

5 How do you implement and monitor your export marketing activities?

Once you have set your export marketing goals and strategies, it's time to implement and monitor your export marketing activities. To do this, you can utilize the project management approach to coordinate and control tasks, resources, and stakeholders. Additionally, the marketing audit approach can be used to review and assess performance, efficiency, and effectiveness. The marketing research approach is also beneficial for collecting and analyzing data about export markets, customers, competitors, and trends. Finally, the marketing communication approach helps you communicate your value proposition and messages to target audiences through various channels and media.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?