If you're planning an event production, you know how important it is to have great speakers who can deliver engaging and valuable content to your audience. But how do you promote and showcase your speakers before and after your event production? Here are some tips to help you create buzz, build trust, and increase attendance.
One of the first steps to promote and showcase your speakers is to create a dedicated speaker page on your website or event platform. This page should include the speaker's name, photo, bio, topic, and social media links. You can also add a short video or audio clip of the speaker introducing themselves and their session. A speaker page helps your audience get to know your speakers, their expertise, and their personality.
Another way to promote and showcase your speakers is to share their content on your social media channels, email newsletters, and blog. You can share their articles, podcasts, books, or other relevant resources that showcase their thought leadership and credibility. You can also ask your speakers to create original content for your event, such as a teaser video, a blog post, or a webinar. This way, you can provide value to your audience, generate interest, and drive traffic to your event.
A third way to promote and showcase your speakers is to encourage interaction between them and your audience. You can do this by creating a hashtag for your event and asking your speakers and attendees to use it on social media. You can also create a Q&A session, a poll, or a survey to get feedback and questions from your audience. You can also invite your speakers to join a live chat, a forum, or a networking session to connect with your audience before or after their presentation.
A fourth way to promote and showcase your speakers is to highlight testimonials from previous events, clients, or attendees. Testimonials can help you build trust and credibility with your audience and show them the value and impact of your speakers. You can collect testimonials from your speakers' websites, social media, or online reviews. You can also ask your attendees to share their feedback and experiences after the event. You can display testimonials on your website, social media, or email newsletters.
A fifth way to promote and showcase your speakers is to follow up and thank them after the event. You can send them a thank you email, a gift, or a certificate of appreciation. You can also ask them for their feedback and suggestions for improvement. You can also share the results and outcomes of the event, such as attendance, engagement, or satisfaction rates. You can also ask them to share their presentation slides, recordings, or resources with your audience. By following up and thanking your speakers, you can show your gratitude, strengthen your relationship, and increase the chances of working with them again.
A sixth way to promote and showcase your speakers is to repurpose and reuse their content for future events, marketing, or education. You can create a highlight reel, a blog post, a podcast, or an ebook from their presentations. You can also use their quotes, images, or clips for social media posts, infographics, or testimonials. You can also invite them to speak again at another event, webinar, or workshop. By repurposing and reusing their content, you can extend the reach and impact of your speakers and provide ongoing value to your audience.
The Internet rewards extroverted behavior, so 'released' is better than perfect. We finished our virtual summit late last month, but we are just closing up the limited access for free... Which gives us a chance to keep people thinking about the speakers they wanted to see and keeps them excited for the next one. Sure, haters are gonna hate, but most people understand; When you have someone with profound autism in your house, you can't put on an in person conference, so you need to put together the best darn virtual summits you can. Ours are for people starting into building a real estate portfolio, which is a lot more than just building a team and taking over a property. It's mindset, it's learning the laws and responsibilities, too!
The speaker's segment will always hold the most fruit to pick. Sound bites, phrases, learning moments, laughable moments, key statements, etc. If possible, always try to include post-production value to a speaker event, as it will yield content that will live on beyond the speaker's time on stage.