How do you present your blockchain project to different audiences?

1 Know your audience

Before you prepare your presentation, you need to understand who your audience is and what they care about. Different audiences may have different levels of familiarity with blockchain, different expectations and goals, and different questions and concerns. For example, investors may want to know how your project will generate revenue and return, customers may want to know how your project will solve their problems and needs, partners may want to know how your project will create synergies and opportunities, regulators may want to know how your project will comply with laws and standards, and the public may want to know how your project will impact society and the environment. Therefore, you need to tailor your presentation to suit your audience's interests, motivations, and pain points.

2 Explain your problem and solution

One of the most important parts of your presentation is to explain the problem that your project aims to solve and how your project provides a unique and innovative solution. You need to demonstrate that your problem is real, relevant, and significant, and that your solution is feasible, scalable, and superior to existing alternatives. You also need to explain how blockchain enables your solution and what benefits it brings, such as transparency, security, efficiency, or inclusivity. You should use clear and simple language, avoid jargon and technical details, and use examples and stories to illustrate your points.

3 Showcase your team and traction

Another key part of your presentation is to showcase your team and your traction. You need to convince your audience that you have a qualified and diverse team that can execute your vision and overcome challenges. You should highlight your team's expertise, experience, and achievements, as well as your team's culture, values, and goals. You also need to show your audience that you have validated your problem and solution, and that you have achieved some milestones and results. You should provide evidence of your market fit, customer feedback, user growth, revenue generation, or social impact, as well as your future plans and roadmap.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?