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Last updated on 2024年8月2日

How do you plan and prepare for a lifestyle photography project?

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Lifestyle photography is a genre that captures everyday moments, emotions, and stories in a natural and authentic way. It can be used for personal projects, social media, blogs, or even commercial purposes. But how do you plan and prepare for a lifestyle photography project? Here are some tips to help you create stunning and meaningful images.

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Laeti Golden ?? Lifestyle Photographer Couples and Families

Photographer & Business Owner specializing in capturing lasting memories for energetic families and fun-loving couples.…

1 Know your purpose

Before you start shooting, you need to have a clear idea of why you are doing this project and what you want to achieve. Are you documenting your own life, your family, your friends, or your clients? What is the message or the story you want to tell? How do you want your audience to feel when they see your photos? Having a purpose will help you define your style, your theme, your location, and your equipment.

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Emilio Albertini

Headshot | Portrait | Corporate Lifestyle & Event Photography
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My lifestyle work is in corporate lifestyle. I prep for a shoot by reviewing the firm's brand values and asking what specific messaging they are looking to deliver with the images. If there's an art director onsite, then they will guide the situation. If not, I'll fulfill that role as well. In order to produce images with authenticity versus looking like they were posed, I employ a photojournalism approach.

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2 Choose your subjects

Lifestyle photography is all about capturing real people in real situations, so you need to choose your subjects carefully. You want to work with people who are comfortable, confident, and expressive in front of the camera, and who have a genuine connection with each other. You can also look for subjects who have interesting hobbies, passions, or lifestyles that you want to showcase. If you are working with clients, make sure you communicate with them beforehand and understand their expectations and preferences.

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Emilio Albertini

Headshot | Portrait | Corporate Lifestyle & Event Photography
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I rarely have the luxury of working with people who are "comfortable, confident, and expressive in front of the camera". Hence, I have them do their thing as they normally would and approach it as a photojournalist.

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3 Scout your location

The location of your lifestyle photography project can make or break your images. You want to find a place that suits your theme, your subjects, and your lighting conditions. You can shoot indoors or outdoors, depending on the mood and the atmosphere you want to create. You can also use props, furniture, or accessories to enhance your location and make it more personal and appealing. However, avoid clutter and distractions that might take away from your subjects and their emotions.

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Emilio Albertini

Headshot | Portrait | Corporate Lifestyle & Event Photography
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A scout is paramount to the success of the shoot. I typically find several locations for different situations. Whenever possible, I gravitate towards indoor locations that have abundant natural light and then mix strobe with the sun.

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4 Plan your shots

Although lifestyle photography is spontaneous and candid, it doesn't mean that you don't need to plan your shots. You should have a rough idea of the composition, the angle, the perspective, and the focal length you want to use for each shot. You should also think about the poses, the movements, and the interactions you want to capture from your subjects. You can use a shot list or a mood board to help you organize your ideas and visualize your results.

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Laeti Golden ?? Lifestyle Photographer Couples and Families

Photographer & Business Owner specializing in capturing lasting memories for energetic families and fun-loving couples. Let me tell your story through vibrant imagery that will be cherished for a lifetime.
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I'm a Lifestyle Photographer who specializes in couples and families. With that being said, I start by scheduling a Facetime, Zoom or phone call with my clients. This way, I can get a feel for what they're looking for. We discuss locations, the best time of the day to do the photo shoot and give some suggestions on clothing, color schemes and encourage them to bring props so that they can incorporate them in the photo session ( if they don't bring anything, I use bubbles as a prop ). After my initial contact with them, I send a quick questionnaire that helps me to learn a little bit more about them. During the photo session, I give my clients prompts so that they naturally fall into poses making the photos look as natural as possible.

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5 Prepare your equipment

The last thing you want to do is to miss a great shot because of a technical issue or a lack of equipment. You should prepare your camera, your lenses, your batteries, your memory cards, and any other accessories you might need for your project. You should also check your settings and make sure they are appropriate for your lighting and your style. You don't need to have a lot of equipment, but you need to have the right ones for your project.

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Laeti Golden ?? Lifestyle Photographer Couples and Families

Photographer & Business Owner specializing in capturing lasting memories for energetic families and fun-loving couples. Let me tell your story through vibrant imagery that will be cherished for a lifetime.
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I bring a back-up camera and lenses to every photo session just in case. I make sure I have back-up SD cards for my camera as well as batteries and check everything before I head out the door to the photo session to make sure everything is working properly. I shoot in natural light however, I always make sure to bring my off camera flash just in case. Light can change at any moment as well as the weather so, I always make sure I have my flash handy just in case.

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6 Have fun

The most important tip for a successful lifestyle photography project is to have fun. You want to create a relaxed and enjoyable environment for yourself and your subjects. You want to capture the natural and authentic expressions and emotions of your subjects. You want to be flexible and creative and adapt to the changing situations. You want to enjoy the process and the outcome of your project.

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Laeti Golden ?? Lifestyle Photographer Couples and Families

Photographer & Business Owner specializing in capturing lasting memories for energetic families and fun-loving couples. Let me tell your story through vibrant imagery that will be cherished for a lifetime.
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My motto is, " If my clients aren't having fun, then I'm doing something wrong" and my goal is to make sure they're having fun. I talk to my clients and joke with them to put them at ease. This makes the client experience more relaxing and fun. I can always tell when a client is ready to go by their facial expressions so, during a photo session, I ask if they're o.k. and if they need to take a break. If they're ready to stop, I ask them if they had any special photos that they feel that I didn't capture and if they say no, then the session is over. I want my clients to have fun and have a great experience with me so, I always make sure that they get what they want before the photo session ends.

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Jena Ardell

?? Full-service creative with a background in digital marketing + copywriting + photography.
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Whenever possible, create an upbeat playlist to set the energy of the shoot or ask the model what kind of music they prefer—they may even already have a playlist on their phone. Happy, comfortable models = better photographs.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Emilio Albertini

Headshot | Portrait | Corporate Lifestyle & Event Photography
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Here's an example of my corporate lifestyle images from my site. https://emilioalbertini.com/corporate-reportage/ You may also find some other examples here as well https://emilioalbertini.com/portraits/

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How do you plan and prepare for a lifestyle photography project?

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1 Know your purpose

2 Choose your subjects

3 Scout your location

4 Plan your shots

5 Prepare your equipment

6 Have fun

7 Here’s what else to consider

Lifestyle Photography

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