How do you pitch using online platforms and tools?

1 Choose the right platform

The first step to pitch online is to select the most suitable platform for your purpose and audience. Depending on your situation, you might use a video conferencing tool, a webinar platform, a social media network, a landing page, or an email. Each platform has its own advantages and limitations, so you need to consider factors such as the size and type of your audience, the level of interactivity and engagement you want, the format and length of your pitch, and the technical requirements and compatibility of the platform.

2 Prepare your pitch materials

Once you have chosen your platform, you need to prepare your pitch materials accordingly. This may include slides, videos, images, audio, demos, testimonials, or other elements that support your message and showcase your solution. You should design your materials to be clear, concise, and compelling, using visuals, stories, and data to illustrate your points. You should also optimize your materials for online delivery, ensuring that they are easy to view, hear, and understand on different devices and screen sizes.

3 Practice and test your pitch

Before you go live with your pitch, you should practice and test it thoroughly. You should rehearse your pitch several times, preferably with feedback from someone who can give you constructive criticism and suggestions. You should also test your pitch on the platform you will use, checking the quality of your audio, video, and internet connection, as well as the functionality of your materials and any interactive features. You should also prepare for any potential technical glitches or interruptions, and have a backup plan in case they happen.

4 Engage your audience

During your pitch, you should aim to engage your audience and keep them interested and attentive. You can do this by using a friendly and confident tone, addressing your audience by name or role, asking questions and inviting feedback, using polls or surveys, showing enthusiasm and passion, and using humor or anecdotes when appropriate. You should also monitor your audience's reactions and responses, and adjust your pitch accordingly. You should also avoid distractions, such as checking your phone, looking away from the camera, or reading from notes.

5 Follow up and measure your results

After your pitch, you should follow up with your audience and measure your results. You should send a thank you email or message, summarizing your main points and highlighting your value proposition. You should also include a clear call to action, such as scheduling a meeting, requesting a demo, or signing up for a trial. You should also track and analyze your pitch performance, using metrics such as views, clicks, conversions, feedback, or referrals. You should use this data to evaluate your strengths and weaknesses, and improve your future pitches.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?