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Last updated on 2024年7月3日

How do you pitch and sell your TV production ideas in a competitive market?

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If you have a great idea for a TV show, you might wonder how to get it noticed by the right people in the industry. The TV production market is highly competitive and constantly evolving, so you need to be prepared, professional and persuasive when you pitch and sell your TV production ideas. In this article, we will share some tips and strategies to help you craft a compelling pitch, find the best platform and network for your project, and negotiate a deal that works for you and your creative vision.

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1 Know your audience

Before you pitch your TV production idea, you need to know who you are pitching to and what they are looking for. Different platforms and networks have different target audiences, genres, formats, budgets and standards. You should research the current trends, ratings, preferences and gaps in the market, and tailor your pitch accordingly. You should also identify the key decision-makers and gatekeepers in the organization, and learn about their backgrounds, interests and expectations.

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2 Develop your materials

To pitch your TV production idea, you need to have a clear and concise presentation of your concept, story, characters, tone and style. You should prepare a pitch document that summarizes your idea in one or two pages, and includes a logline, a synopsis, a brief outline of the episodes, and a description of the main characters and their arcs. You should also have a pitch deck that visually supports your pitch document with images, graphics, mood boards and references. Depending on the stage and type of your project, you might also need a script, a trailer, a pilot, a bible, a budget or a treatment.

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Sharon Angel

Best Selling Author, Podcast Host, Media Executive, Keynote Speaker, Human Rights Consultant
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This is a creative industry. Present in a creative rather than power points or the traditional corporate way. See what the tone of your project is and come up with a visually engaging way to present. Executives love something different that sells easy.

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Robert Carroll

Executive Producer | Unscripted / Nonfiction Content Executive | Programming, Development, Leadership
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There's so much content, you have to make it easy on the person you're pitching. What's the logline? Do you have a pitch deck? Do you have a sizzle reel? A trailer? What are the comps? Having a good creative idea is awesome, but the more you take it from idea to developed concept, the easier it is to get meetings and for the industry to take your project seriously. Unless it's a truly one of a kind idea, if there's too much work for someone to do, it's easier for them to say no.

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Maria Johnsen

Multilingual Digital Marketing, AI & Robotics Innovator, Acclaimed Film Producer/Director, and Author
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The Show Bible demonstrates the long-term potential of the series. It’s where the story created in the first script goes for the rest of the season, following seasons, and even the finale in some cases.

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3 Practice your pitch

Once you have your materials ready, you need to practice your pitch and make sure it is engaging, confident and concise. You should rehearse your pitch aloud, preferably with a partner or a coach who can give you feedback and suggestions. You should also anticipate potential questions and objections from the buyers, and prepare your responses and solutions. You should aim to deliver your pitch in 10 to 15 minutes, and leave some time for discussion and feedback.

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Maria Johnsen

Multilingual Digital Marketing, AI & Robotics Innovator, Acclaimed Film Producer/Director, and Author
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The majority of Hollywood executive give you 5 minutes pitch if you are lucky to get that 5 minutes pitching session at all. So you have to practice under 5 minutes. In the film industry, if you specialize in writing screenplays, you need a pitching specialist. Hollywood is a too competitive marketplace and based on my experience, film productions in Europe and the other countries look at what is trend in Hollywood. So if your pitch pleases some of the executives in one of the Big 6, you can be sure your idea or screenplay will please distributors around the world as well and you get more pre-sales distribution agreement.

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John W. B.

Disability Advocate | Owner, Manager & Producer at Gravity Squared Entertainment, representing writers, directors and film & TV rights for over 370 books, some being Pulitzer Prize winners and New York Times Bestsellers.
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Practice, Practice, Practice! Your pitch should never be over 10 minutes. Know the world, know the characters, know all the elements so when you finish, you can answer any questions the execs might have.

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4 Find your platform

To sell your TV production idea, you need to find the right platform or network that matches your genre, format, audience and vision. You can use online databases, directories, newsletters and websites to research and contact potential buyers, or you can attend industry events, festivals, markets and forums to network and pitch in person. You can also work with an agent, a manager, a producer or a distributor who can help you access and negotiate with the buyers.

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Maria Johnsen

Multilingual Digital Marketing, AI & Robotics Innovator, Acclaimed Film Producer/Director, and Author
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The mistake so many writers make is that they simply write the wrong types of scripts. Today major player film studios produce 3 types of films such as: Pixar films, marvel films and Star Wars films. One of my friends got her first writing job at Pixar but the script which she wrote was a pitch perfect authentic script. So even though they hired her because of the uniqueness of her script, but they wanted her to write a Pixar script. As a writer you break in with an original script that everybody loves it and can relate to. Find a platform that has audience for your story.

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5 Follow up and negotiate

After you pitch your TV production idea, you need to follow up and negotiate with the buyers who express interest or make an offer. You should send a thank-you note, a reminder of your pitch, and any additional materials they request. You should also be ready to discuss and agree on the terms and conditions of the deal, such as the rights, the fees, the royalties, the credits, the creative control and the timeline. You should consult with your legal and financial advisors before you sign any contracts or agreements.

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6 Be flexible and persistent

Finally, you need to be flexible and persistent when you pitch and sell your TV production ideas. You might face rejection, criticism, delays or changes along the way, but you should not give up or take it personally. You should be open to feedback, suggestions and adaptations, but also stick to your core vision and values. You should also keep developing and pitching new ideas, and building relationships with the industry professionals. You never know when your next opportunity might come.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Maria Johnsen

Multilingual Digital Marketing, AI & Robotics Innovator, Acclaimed Film Producer/Director, and Author
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What the studios really buy is pre-awareness. For example studios did not buy a show like “Baywatch” because they loved it, they bought it because of the pre-awareness around it. The studios go after shows and films that have already audience because it makes their investment less risky. So the principle of what they love is “pre-awareness”. This is what I am doing for Ghostware my sci-fi fantasy feature film using my unique transmedia and film marketing strategies. You should think like an entrepreneur or inventor who has built a consumer brand in order to build a successful script writing career. Build an entertainment brand the way an entrepreneur builds a business brand. This is how you build it differently.

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How do you pitch and sell your TV production ideas in a competitive market?

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1 Know your audience

2 Develop your materials

3 Practice your pitch

4 Find your platform

5 Follow up and negotiate

6 Be flexible and persistent

7 Here’s what else to consider

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