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Last updated on 2024年8月9日

How do you overcome phone anxiety before sales calls?

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Phone anxiety is a common challenge for many sales professionals, especially when making cold calls or dealing with difficult customers. It can affect your confidence, performance, and results, and even discourage you from making more calls. However, phone anxiety is not a permanent condition. You can overcome it with some effective strategies and techniques that will help you prepare, communicate, and follow up better. Here are some tips on how to overcome phone anxiety before sales calls.

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1 Know your goal

Before you pick up the phone, you should have a clear idea of what you want to achieve from the call. Is it to introduce yourself, book a meeting, qualify a lead, or close a deal? Having a specific goal will help you focus your message, structure your conversation, and measure your success. It will also help you avoid rambling, getting sidetracked, or wasting time on irrelevant details. Write down your goal and keep it in front of you as a reminder.

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Yuvaraj V

Assistant Manager - Global Talent Acquisition | MBA in HR
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Overcome phone anxiety before sales calls by preparing thoroughly, including understanding your product and the client's needs. Practice with mock calls to build confidence and use positive visualization techniques to reduce stress. Establish a structured call outline to follow, and remind yourself that anxiety is normal and manageable. Focus on the value you provide rather than the outcome of the call.

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Marilyn Anderson B.S.

CEO "Bobbles"
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Take a deep breath!! Just remember what you have to share is invaluable, important and relevant ??. The rest will flow but remember your not selling your helping. Keep it brief.

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2 Do your research

Another way to overcome phone anxiety is to do some research on your prospects before you call them. Find out as much as you can about their needs, pain points, goals, and preferences. You can use various sources, such as their website, social media, industry reports, or referrals. This will help you tailor your pitch, anticipate their objections, and offer value. It will also show them that you care about their situation and that you are not just another salesperson trying to sell them something.

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3 Practice your script

Having a script or an outline of what you want to say can help you overcome phone anxiety by giving you some direction and confidence. However, you should not rely on your script too much or read it word for word. That will make you sound robotic, unnatural, and uninterested. Instead, use your script as a guide and practice it until you can deliver it with ease and fluency. You can practice with a colleague, a friend, or even a recording device. Pay attention to your tone, pace, and clarity, and make adjustments as needed.

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Frank Sposeto III

Workforce Development | Operations Director | Business Innovator | People Expounder | Iowa Arts Council Board Member | Army Veteran | Economic Development
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If you read a script while on the phone, you will struggle to engage with the person on the other end of the phone. Know what you want to say, have some bullet points and any specific data handy, then run through it in your head. I like to role play calls a few times with someone else to get a feel and comfortable, but avoid robotic.

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4 Warm up your voice

Your voice is one of your most important tools for sales calls, so you should make sure it is ready and warmed up before you dial. A warm voice can convey enthusiasm, confidence, and professionalism, while a cold voice can sound dull, nervous, or bored. To warm up your voice, you can do some simple exercises, such as humming, yawning, or singing. You can also drink some water, avoid caffeine or alcohol, and breathe deeply. A warm voice will help you overcome phone anxiety by making you feel more comfortable and relaxed.

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Frank Sposeto III

Workforce Development | Operations Director | Business Innovator | People Expounder | Iowa Arts Council Board Member | Army Veteran | Economic Development
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Sing a song while smiling. An upbeat song that you like, sung while smiling, can really warm you up. It may sound silly, and probably looks silly, but it can lift you while getting ready to work a string of customer calls.

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5 Relax your body

Another way to overcome phone anxiety is to relax your body before and during the call. Physical tension can affect your voice, your mood, and your performance. To relax your body, you can do some stretches, massage your neck and shoulders, or shake your limbs. You can also use some techniques, such as progressive muscle relaxation, deep breathing, or visualization. These can help you reduce stress, calm your nerves, and improve your focus.

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Jessica Junqua

Recruiter | Author | Content Creator
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Even after many years working on the phone, I still get nervous before every call. Ways I've been able to combat this is by placing sticky notes around my desk with motivational quotes, mantras, and other relaxing messages as a way to get myself to relax. Additionally, I will listen to meditations and sometimes white noise between calls as another way to relax my body and mind.

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6 Get feedback

Finally, you can overcome phone anxiety by getting feedback on your sales calls. Feedback can help you identify your strengths and weaknesses, learn from your mistakes, and improve your skills. You can get feedback from various sources, such as your manager, your mentor, your peers, or even your customers. You can also record your calls and listen to them later. Be open to constructive criticism and use it as an opportunity to grow and develop. Feedback can help you overcome phone anxiety by boosting your confidence and motivation.

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Frank Sposeto III

Workforce Development | Operations Director | Business Innovator | People Expounder | Iowa Arts Council Board Member | Army Veteran | Economic Development
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Recording your calls can also help you get information on yourself. I have shared recorded calls with teams and had many people surprised at what tone they were using. Avoid being hyper-critical with yourself when you listen, but look for opportunities to improve. Then use that learning to get better.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you overcome phone anxiety before sales calls?

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3

4

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1 Know your goal

2 Do your research

3 Practice your script

4 Warm up your voice

5 Relax your body

6 Get feedback

7 Here’s what else to consider

Phone Etiquette

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