How do you outreach and build relationships with authoritative sites for link building?

This is where a PR person on the team can help, alot. Most veteran SEOs have been traditionally expected to operate in this capacity without any one supporting them. In which case you need to always be creating highly relevant content for users finding your site but also valued as a resource that naturally will attract links. A part of this is list building and preannouncing your content que to your website / influencer targets. Which means, not only do you have to build foundational enriching pages, with multimedia and / or data visualizations that help readers consume content quickly, and entices them to read more extensive text content. These additional assets on your page also are great for outreach, as well as social media.

Leveraging visual enriching content experiences on social will lead to backlinks, too. Content which is targeted to highly relevant influencers can help push your owned assets into the platform ecosystem, this will help. The most targeted way to attract links is to build relationships via email or social engagement with targeted websites owners or other writers / media / journalists that have constant ideation and content creation timelines to hit. Your assets are useful from a time saving stand point as well as ideation for content they might be working on. Its important to use a more targeted approach and then expand your lists which should be very relevant to your content topicality and/or targeted audiences.

When your brand engages with their posts on social, there is a social love thing that might begin -- in which karmically they are more inclined to reflect back likes, or mentions of your posts too. If this begins then you know you have a content creator who is likely to promote your content upon request. You can create agreements or quote their content in yours - upon their promotional intention on certain days. This is also an indicator that you should add them to your email list. Sometimes you obtain a quote request which will at least have a brand mention, follow up and ask for the brand mention to include a link. Do not be too pushy in this regard, suggest to link to relevant content for the quote, homepage links are fine as well.

In addition to sending a follow-up email, it's also a good idea to reach out to your prospects on social media. Social media is a powerful tool that allows you to connect with your prospects on a more personal level and increase the chances of getting a positive response. You can try connecting with them on LinkedIn or Twitter and politely remind them about the email you sent. However, be careful not to come across as pushy or aggressive. Instead, be friendly and helpful, and provide them with additional value and insights. Remember, the key is to build a relationship with your prospects, not just make a sale. By combining email outreach with social media, you can increase your chances of success

You should always be building a master list that engages in cross promotion with your brand.The power of visualizing data seems to be the biggest winner when it comes to cross channel wins like broadcast or Youtube etc. Data visuals are more costly to create, asking for their requests on what they would use it if your brand created it, helps. Discover your cadence engagement, build your list, email them in advance announcing topics and draft headlines (numbers in headlines tend to work better) negotiate cross promotion with responses. Email all the links with live dates - the week you are pushing live. Then post launch, send email wit links to all pages that you launched with assets attached and request for @mention or backlinks.

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