How do you outline your photography scope of work and deliverables?

1 Project overview

The first section of your document should provide a brief summary of the project, including the purpose, goals, and objectives of the photography work. You should also mention the type and style of photography, the target audience, and the expected outcomes. This will give your client a clear idea of what you are going to do and why.

2 Project scope

The next section should define the project scope, which outlines the specific details of what you are going to deliver and what you are not. This should include information such as the number and format of photos you will provide, the location, date, and duration of the photo shoot, the equipment, props, and materials you will use or need, the editing, retouching, and post-processing services you will offer, the delivery method, timeline, and deadline of the final photos, the ownership, usage rights, and licensing terms of the photos, the payment terms, fees, and expenses, and the cancellation and revision policies. Additionally, you should include any assumptions or limitations that apply to your project scope such as weather conditions or client approval.

3 Project deliverables

The third section of your photography work should list the project deliverables, which are the tangible and measurable results. For each deliverable, you should provide information such as the name and description, quality standards and criteria, acceptance and approval process, and responsibilities and roles of you and your client. Additionally, you should indicate any dependencies, risks, or issues that may affect your deliverables, such as delays, errors, or changes.

4 Project communication

The fourth section should outline the project communication, which is the way you and your client will communicate and collaborate throughout the project. You should include information on the preferred communication channels and tools, such as email, phone, or online platforms, as well as the frequency and schedule of communication. It's also important to identify the main contact person and backup person for both parties, and to establish a process for escalation and resolution of any problems or conflicts. Additionally, you should set some ground rules and expectations for communication, such as response time, feedback, and etiquette.

5 Project evaluation

The fifth section should describe the project evaluation, which is the method you and your client will use to measure the success and satisfaction of your photography work. This should include key performance indicators and metrics, such as quality, timeliness, or budget, as well as feedback and review processes, like surveys, testimonials, or referrals. Additionally, you should outline any lessons learned and improvement opportunities for the project, such as best practices, challenges, or recommendations. To end on a positive note, you should express your appreciation and gratitude to your client for their trust and cooperation.

6 Project agreement

The final section of the photography scope of work should contain the project agreement, the formal and legal confirmation of your deliverables. This should include the signatures and dates of you and your client, as well as the terms and conditions, such as warranties, liabilities, or disputes. Attachments and appendices, like contracts, invoices, or portfolios, should also be included. Prior to sending the document to your client, it's important to review and revise it to ensure both parties understand and agree on everything.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?