How do you optimize your web pages for E-A-T and YMYL?

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It is a guideline that Google uses to evaluate the quality and credibility of web content, especially for topics that affect people’s health, finances, or well-being (known as YMYL, or Your Money or Your Life topics). To demonstrate E-A-T, content creators should: 1. Show their credentials and qualifications for the topic they are writing about. 2. Provide clear and accurate information that is up-to-date and consistent with the current consensus in their field. 3. Avoid misleading, deceptive, or harmful content that could harm the user or their reputation. 4. Build trust and reputation with their audience and peers through positive reviews, testimonials etc.

Google has now extended E-A-T to E-E-A-T - Experience Expertise Authoritativeness and Trustworthiness. At Kalicube we have extended that further to (N)-E-E-A-T-(T) - adding Notability and Transparency. But , at the end of the day, this is simply "Credibility" under a fancy acronym :) And credibility is vital for every business. Forget Google (for the moment) and it is clear that your prospectswill only do business with you if you are clearly a more credible solution than the competition. As a business owner, you understand that you need to clearly and convincingly demonstrate that to your human audience. If you do THAT and do it visibly online, Google will understand and EEAT in SEO becomes a shoo-in.

E.A.T is now E.E.A.T which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It's a key concept for Google to show reliable results, especially for Your Money or Your Life (YMYL) topics such as health or finance. Here's how it impacts you: Google wants to see your content written by experts (credentials), published on a reputable site (positive reviews), and backed by trustworthy sources (citations). Focus on building those aspects to climb search rankings and ensure users trust the info you provide.

Starting with E-A-T. Google likes content that shows you know your stuff, have authority, and can be trusted. So, whether you're a blogger or running a business site, show off your expertise. Share your qualifications and happy customer stories to build trust. Now, YMYL – content about money or health. Google is careful here. Make sure your content is accurate, up-to-date, and comes from good sources. This keeps your audience feeling good about what they read. Link to trustworthy websites. It not only makes you look good but also shows you've done your homework. Make your content easy to read. Use headings, bullet points, and subheadings. It helps Google and makes readers happy too!

Optimising web pages for E-A-T (Expertise, Authoritativeness, Trustworthiness) and YMYL (Your Money Your Life) topics requires a multi-pronged approach focusing on building trust and providing high-quality, accurate information. Here are some key steps. 1. Content -High-quality first -Regular updates -Transparency 2. Website -Clear site structure -Secure connections -User-generated content 3. Beyond the page -Build reputation -Earn high-quality backlinks -Social media presence 4. Additional Tips -Page experience -Schema markup -Local SEO Remember, E-A-T and YMYL optimisation is an ongoing process. Be patient, and consistent, and focus on providing users with valuable content they can trust.

YMYL, or Your Money or Your Life, is a Google term for web pages impacting users' well-being, like health or finance. These pages must meet higher standards for accuracy and trustworthiness. YMYL topics are crucial, as websites adhering to these standards witness a 20% improvement in search rankings. Ensuring reliable information on health, finance, and safety protects users and upholds Google's credibility. Prioritizing accuracy in YMYL content is essential for fostering a secure online environment and maintaining user trust.

YMYL significa "Your Money or Your Life". Se refiere a contenidos que pueden afectar significativamente la felicidad, salud, seguridad financiera o seguridad de las personas. Incluye temas como finanzas, salud, leyes y noticias. ?Por qué es importante? Porque Google evalúa estos sitios con un estándar más alto. Si tu sitio cae en la categoría YMYL, necesitas demostrar un alto nivel de E-A-T para clasificar bien. Esto significa que tu contenido debe ser preciso, escrito por expertos y fiable. Google quiere asegurarse de que sus usuarios obtengan información segura y confiable en estos temas críticos.

Treat your YMYL focused pages like your real life. When it comes to your money or your life, you are are going to take advice from the most trusted people or source you know. Google is looking for those signals. I like to bring Subject Matter Experts (SME) to the project so we can quote them throughout the content and link to their personal website or authority site that references them. This is the time to call you PR SEO agency to gain link equity for domain authority. More importantly this will help build trust for your brand by being featured on top websites like a Huff Post and others that Google and users trust. Lastly, don't fake it. If you aren't the expert on the topic it will show. ChatGPT is not your savior.

YMYL stands for "Your Money or Your Life." The term was introduced by Google to describe web pages and content that can impact a person's future happiness, health, financial stability, or safety. Why is YMYL Important? Accurate information is crucial for making informed decisions about health, finances, and other critical areas of life. YMYL pages are evaluated using Google's E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) framework. Sites that provide high-quality YMYL content are more likely to rank well in search results. Providing high-quality YMYL content helps build trust with users, leading to higher engagement and loyalty. Ensuring that YMYL content is accurate, well-researched, and easy to understand.

To boost your website's credibility, focus on E-A-T (Expertise, Authoritativeness, Trustworthiness) and YMYL (Your Money or Your Life). Show author expertise, use trustworthy sources, and secure your site with HTTPS. Encourage positive user reviews and keep your content up-to-date. This builds trust and follows Google's guidelines for E-A-T and YMYL.

Build a checklist focused specifically around E-A-T that you can put all of your content through. For example: 1. Mention at least 1 real life story within the content. 2. Include an Author Bio on the content. 3. Make your knowledge credible by linking out to a study you found on the topic backing up your thoughts.

- Create high-quality, original, and relevant content that aligns with user intent. - Display author names, bios, credentials, and contact information prominently. - Cite credible sources and secure positive reviews, testimonials, and endorsements. - Build online reputation through guest posts, podcasts, and reputable platforms. - Use HTTPS, follow web design best practices, and provide clear information about website policies and ownership.

To boost E-A-T focus on content quality and credibility. Showcase author expertise with detailed bios and credentials. Build site authority through high-quality backlinks and mentions from reputable sources. Improve trustworthiness with clear contact info, privacy policies, and secure connections. Regularly update content to demonstrate ongoing expertise. Remember, E-A-T isn't just about SEO—it's about providing real value to users and establishing your site as a go-to resource in your niche.

Algunas Se?ales que podemos llevar a cabo para mejorar EEAT en: 1?? Contenido: - Referencias bibliográficas relevantes - Schema Fact Check o claim review - No es contenido duplicado - URL internas y externas que lo avalan 2?? Autor: no vale solo con firmar el artículo, el autor debe ser relevante para esa temática. - Página de autor donde se demuestre formación, experiencia, premios, colegio profesional al que pertenece, contacto y redes sociales - Schema de autor - el autor tiene ISNI Si el autor no es relevante, puede ser post revisado por una entidad que si lo es. 3?? Web - Trasparencia: Quienes somos y contacto, políticas de devolución, sellos de confianza, medios que lo avalan… - Autoridad - Seguridad HTTPS

Experience or expertise —> Demonstrate that you have actually experienced the thing are writing about, or that you have a deep understanding of it via education or similar. Authority —> What gives you the right to talk about this topic? How can you show that you are THE person or brand in the industry who deserves being ranked highly for this topic? Trust —> How can you prove that you are credible? Just saying you are an expert is not enough. What’s does your digital footprint say about you as the writer or brand? Does it prove that you are qualified on this topic?

4. How to optimize your web pages for YMYL Accurate Information: Ensure all information is accurate, up-to-date, and supported by reliable sources. Cite authoritative references, studies, or expert opinions. Author Credentials: Clearly state the credentials and expertise of authors, especially for health or financial content. Include information about the author's relevant qualifications and experience. User Safety: Provide clear and comprehensive safety information when applicable. Implement secure browsing practices (HTTPS) to protect user data. User-Generated Content (UGC): Monitor and moderate user-generated content to prevent misinformation. Encourage constructive contributions and feedback.

- Autoridad y credenciales: Si tu página trata sobre salud o finanzas, asegúrate de que los expertos en el tema escriban o respalden tu contenido. Muestra sus credenciales para reforzar la autoridad. - Información actualizada y precisa: Mantén tu contenido actualizado y basado en información verificable y fuentes confiables. - Confianza y transparencia: Incluye políticas de privacidad claras, detalles de contacto y, si es posible, opiniones de usuarios reales. Un sitio seguro (HTTPS) es imprescindible. - Enlaces de calidad: Obtén enlaces entrantes de sitios reconocidos en tu campo. Los enlaces de calidad son un signo de confianza para Google.

Ultra-Quality content because you impact a person's life. If you follow this moto to all the topics you write content you will see the magic of the Algorithm. With YMYL as moto you will never need backlinks, backlinks will come to you. Regularly update your Content, and TALK only about things you know.

1) Authority and credentials: For health or finance content, ensure it is written or endorsed by field experts. Display your credentials to enhance authority. 2) Up-to-date and accurate information: Maintain current content based on verifiable and reliable sources. 3) Trust and transparency: Provide clear privacy policies and contact details. Include reviews from real users if possible. Ensure your site is secure (HTTPS). 4) Quality links: Obtain inbound links from reputable sites in your field. Quality links are a trust signal for Google.

Accuracy and Reliability: Ensure that all YMYL content is accurate, well-researched, and reviewed by qualified professionals. Provide clear, fact-checked information. Author Credentials: Highlight the credentials and expertise of the content creators prominently. Use author bylines with detailed bios. Trust Signals: Implement strong trust signals such as customer reviews, testimonials, and external endorsements. Ensure your website has comprehensive contact information. Transparency: Be transparent about your content sources and editorial standards. Explain how content is created, reviewed, and updated. Secure and Accessible Website: Ensure your website is secure (use HTTPS), fast, and mobile-friendly.

Apart from the usual EEAT factors like Trustworthy Expert Written Content, Genuine Author Bios, and Superb UI/UX here are some other aspects that can enhance EEAT & and YMYL Scores: - Link Author Bios with official LinkedIn or social media profiles - Cite the Authors with public records such as any degrees or Reputable University Mentions - Have pages like Case studies, whitepapers, and User-generated Content ( Share real-world experiences, Images, and Videos ) - Make sure your website has a registered business name updated with address, VAT/GST/LICENSE Number which is available on public records. - Make sure your website has a section to show you also hire people and they work in your organisation. EEAT is also largely decided by Links.

EEAT is essentially authority & trustworthiness. This is being built by spending time, writing great content (and knowing what you talk about), and showing your expertise both in the content, the website, and by getting reputable links.

1.- Feedback de Usuarios: Las rese?as y comentarios son oro para la credibilidad de tu sitio. Ofrecen insights valiosos y mejoran la confianza. 2.- Contenido detallado y bien estructurado: Haz que tu contenido sea fácil de digerir. Usa subtítulos, listas y gráficos para claridad y retención. 3.- Historias de éxito: Compartir casos reales destaca la efectividad de tu oferta y a?ade un toque humano. 4.- Consistencia en la marca: Mantén un mensaje y tono uniformes en todas las plataformas. Una marca fuerte y coherente es más reconocible y fiable. 5.- Uso de Multimedia: Enriquece tu contenido con videos, podcasts y otros formatos. Atraen a más usuarios y hacen tu mensaje más atractivo.

5. Here’s what else to consider Mobile Responsiveness: Ensure your website is mobile-friendly for a seamless user experience. Page Speed: Optimize page loading times to enhance user satisfaction and search engine rankings. User Experience (UX): Prioritize a positive and intuitive user experience to keep visitors engaged. Content Quality: Regularly audit and update content to maintain relevance and accuracy. Social Proof: Showcase positive reviews, testimonials, or social media mentions to build trust. Legal Compliance: Adhere to legal standards, especially in YMYL areas, to ensure compliance and trustworthiness.

Boost your E-A-T and YMYL with these SEO tips: 1. Structure content for passage indexing with clear subheadings. 2. Align content with relevant entities and use schema markup. 3. Focus on user intent and tailor content to specific needs. 4. Showcase diverse expertise through case studies and collaborations. 5. Back claims with data and research, but prioritize clarity. 6. Address user concerns and counterarguments transparently. 7. Optimize for local relevance with GBP listings and community involvement. 8. Continuously monitor, adapt, and improve based on user data and trends. Remember: E-A-T and YMYL are about building trust. Prioritize user needs, diverse expertise, and data-driven content for long-term SEO success.