登录查看更多内容

How do you nurture prospects on social media?

由人工智能和领英社区提供技术支持

Social media is not only a great way to find and connect with potential customers, but also a powerful tool to nurture them along the sales cycle. Nurturing prospects on social media means building trust, providing value, and engaging them in meaningful conversations that move them closer to a purchase decision. In this article, you will learn how to nurture prospects on social media with some effective social selling techniques.

此文章中的业界达人

由社区从 6 条内容中精选。了解更多

1 Identify your prospects' needs and interests

The first step to nurture prospects on social media is to understand their needs, challenges, goals, and interests. You can do this by researching their profiles, following their posts, listening to their conversations, and asking them questions. This will help you to tailor your content, messages, and offers to their specific situations and pain points. It will also show them that you care about them and their problems, and that you are not just trying to sell them something.

添加您的观点

Yesim Saydan

??WSJ featured ???? ?????????????????? ???????????? & ???????????????? ????????????????????/??????????????????????Boosting Your Brand & Sales | Chosen by Linkedin: AI & Social Selling Top Voice
举报内容
This is crucial, because our attention span is 4 seconds in 2023. If you do what most people do, which is creating generic content - in an effort to appeal to everyone - you will notice that your content gets very little attention. If you pick a niche and make sure to learn their - biggest pain points - most important desires - values And you use the words they use in your content, you will make them feel heard and they will feel that you understand them. You got this! If not, I got you. Reach out, if you need help

已翻译

赞

2 Share valuable and relevant content

The second step to nurture prospects on social media is to share valuable and relevant content that educates, informs, entertains, or inspires them. You can share your own content, such as blog posts, ebooks, videos, podcasts, or webinars, or curate content from other sources, such as industry publications, influencers, or experts. The key is to provide content that solves their problems, answers their questions, or helps them achieve their goals. You can also use content to showcase your expertise, credibility, and authority in your field.

添加您的观点

Ema Roloff

Digital Strategist | Keynote Speaker | Sales Leader
举报内容
My favorite type of content is "edutainment"... educational+ entertainment. Find a way to bring your personality into your content so that you can teach people something new while also giving them a chuckle or keeping them engaged with interesting visuals.

已翻译

赞
Yesim Saydan

??WSJ featured ???? ?????????????????? ???????????? & ???????????????? ????????????????????/??????????????????????Boosting Your Brand & Sales | Chosen by Linkedin: AI & Social Selling Top Voice
举报内容
Best way to figure out what is "valuable" to your audience is ask them! Do not make assumptions yourself, as you are most likely not your ideal client! 1. Use the polls feature every platform has and ask your audience which format and topics they would like you to cover. 2. Look at your competitors. Which of their content gets the highest engagement? Model after them You got this If not, I got you. Reach out, if you need help

已翻译

赞

3 Engage with your prospects regularly

The third step to nurture prospects on social media is to engage with your prospects regularly and consistently. You can do this by liking, commenting, sharing, or reacting to their posts, or by sending them direct messages, emails, or invitations to connect. You can also join or create groups, forums, or communities where your prospects hang out and participate in discussions, polls, or events. The goal is to build rapport, trust, and loyalty with your prospects, and to keep yourself top of mind.

添加您的观点

Stan Robinson, Jr.

Helping Sales Professionals Use LinkedIn and AI to Build Their Business and Brand | Digital Sales Consultant | LinkedIn & Sales Navigator Training
举报内容
Sales Navigator users can employ the search filter "Posted on LinkedIn in 30 days" to identify individuals who are posting content. Comment on posts where you can add substantive contributions to the discussion and tag the person who posted the content so they are notified about your engagement. By commenting you are amplifying the visibility of your prospect's post as well as increasing your visibility to your prospect.

已翻译

赞

4 Provide feedback and support

The fourth step to nurture prospects on social media is to provide feedback and support to your prospects. You can do this by acknowledging their achievements, celebrating their successes, or congratulating them on milestones. You can also offer them tips, advice, recommendations, or resources that can help them overcome their challenges or improve their results. You can also ask them for feedback on your content, products, or services, and show them how you value their opinions and suggestions.

添加您的观点

Matt Parkin, CAPM?

Partnerships @ Fulfil (eCommerce ERP) ?? | LinkedIn Consulting ?? | Top Voice ?? | Speaker ??? | 4x Founder ?? | Career Coach & GTM Advisor ?? | FoundersBeta 30 Under 30 ??
举报内容
If you know someone else who can help the other person via an intro or a resource you can share, take the 10 seconds to help them out.

已翻译

赞

5 Identify buying signals and trigger events

The fifth step to nurture prospects on social media is to identify buying signals and trigger events that indicate their readiness to buy or their interest in your offer. Buying signals are actions or behaviors that show that your prospects are moving along the sales cycle, such as asking for more information, requesting a demo, downloading a case study, or following your competitors. Trigger events are events or changes that create a need or an opportunity for your solution, such as a new budget, a new role, a new project, or a new problem. You can use social media tools, such as alerts, notifications, or hashtags, to monitor and track these signals and events.

添加您的观点

6 Move your prospects to the next stage

The sixth and final step to nurture prospects on social media is to move your prospects to the next stage of the sales cycle. You can do this by creating a clear and compelling call to action that invites them to take the next step, such as booking a call, scheduling a meeting, signing up for a trial, or requesting a quote. You can also use social proof, such as testimonials, reviews, or case studies, to reinforce your value proposition and overcome any objections or doubts. You can also leverage your existing relationships, such as referrals, introductions, or endorsements, to increase your credibility and influence.

添加您的观点

Stan Robinson, Jr.

Helping Sales Professionals Use LinkedIn and AI to Build Their Business and Brand | Digital Sales Consultant | LinkedIn & Sales Navigator Training
举报内容
Sales Navigator's Alerts for Accounts and Leads highlight trigger events that you would not have seen otherwise. These include new decision makers, headcount growth, funding events and other activities at accounts. For Leads these include content posts, career changes, and lead news to name a few. All of these are opportunities for you to start conversations with your audience.

已翻译

赞

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Social Selling

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How do you nurture prospects on social media?

1

2

3

4

5

6

7

1 Identify your prospects' needs and interests

2 Share valuable and relevant content

3 Engage with your prospects regularly

4 Provide feedback and support

5 Identify buying signals and trigger events

6 Move your prospects to the next stage

7 Here’s what else to consider

Social Selling

给文章评分

感谢您的反馈

更多Social Selling相关文章

更多相关阅读内容

How do you nurture prospects on social media?

1

2

3

4

5

6

7

1 Identify your prospects' needs and interests

2 Share valuable and relevant content

3 Engage with your prospects regularly

4 Provide feedback and support

5 Identify buying signals and trigger events

6 Move your prospects to the next stage

7 Here’s what else to consider

Social Selling

给文章评分

感谢您的反馈

查看其他技能