How do you network effectively and authentically at a trade show without being pushy or salesy?

Over the years, research has indicated that most trade show attendees are interested in seeing what’s new on the exhibit floor. Many peruse the show directory to also identify those exhibits they want to visit for various reasons. Exhibitors have the unique experience of having prospects call on them. Successful exhibitors create exhibits that effectively communicate to targeted prospects and are prepared to conduct in-depth interviews uncovering needs and purchasing requirements.

Be generous on showcasing the new inventions on a trade show, but determine before event what is the amount of knowledge you are allowed to share. When you are more aware of the limits, it is easier also for you to share and start discussions with those visiting your booth or asking questions.

I've always taught booth staff to ask questions and listen more than they talk. Not only does it give you more insight into the challenges and needs of your prospects, but it makes you more likeable because people like people who are interested in them.

One of the most effective practices I use is I take a selfie with folks I connect with at shows or the booth and text it to them with my first followup so they remember who I am. This will help so much at creating a human bond and remind future clients of that moment of excitement they felt when speaking with you! Sounds so simple and it’s extremely effective.

Remember to make notes for yourself about the meeting topics you discussed in order to be able to create sincere message and reminding what were the topics you discussed, what was agreed and/or how you may provide them value also in the future.

I agree with this! I encourage cannabis industry jobseekers to get a list of who's presenting at the event and be strategic about time blocking their calendar to focus on the people and organizations that would be the most impactful for them to connect with based on their career goals and interests. Those unexpected connections will happen, too, so you want to have your elevator pitch ready and be asking questions and listening-- some of the best folks I've met have been in the line at the coffee station!

Be professional but truly yourself. People enjoy spending time and discussing with people who have positive mindset and create warm aura around them. Having fun and enjoying as much as you can of this possibility makes you more easily approachable and likable.