How do you negotiate logo placement and visibility with sponsors and venues?

2 Offer different levels of sponsorship

One way to showcase sponsors and logos at events is to offer different levels of sponsorship, such as platinum, gold, silver, and bronze. Each level can have different benefits and costs, such as logo size, location, frequency, and prominence. For example, platinum sponsors might get their logos on the main stage, the event website, the registration desk, and the event app, while bronze sponsors might only get their logos on the event brochure and the thank-you email. By offering different levels of sponsorship, you can create a hierarchy of logo placement and visibility that reflects the value and contribution of each sponsor.

3 Negotiate with your venue

Another factor that affects logo placement and visibility at events is the venue. Depending on the type and size of the venue, you might have more or less flexibility and options for displaying logos. For example, some venues might have strict rules or limitations on where and how you can hang banners, posters, or signs, while others might have more creative spaces or features that you can use to showcase logos. Therefore, you need to negotiate with your venue and find out what is possible and what is not. You also need to consider the costs and logistics of installing and removing logos at the venue.

4 Be creative and strategic

Finally, you need to be creative and strategic when showcasing sponsors and logos at events. You don't have to limit yourself to the traditional methods of logo placement, such as banners, posters, or signs. You can also use other ways to display logos, such as on swag bags, lanyards, badges, stickers, cups, napkins, or even food items. You can also use digital tools, such as social media, live streaming, or event apps, to showcase logos and engage your audience. However, you also need to be strategic and avoid logo overload or clutter. You don't want to overwhelm or annoy your attendees with too many logos or too much branding. You also want to respect your own brand and make sure that your event identity and message are not overshadowed by your sponsors.