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How do you navigate networking challenges?

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Networking is a key skill for conference speakers, but it can also be challenging and stressful. How do you make meaningful connections, avoid awkward situations, and follow up effectively? In this article, we'll share some tips and strategies to help you navigate networking challenges and make the most of your conference experience.

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1 Know your goals

Before you attend a conference, think about what you want to achieve from networking. Do you want to meet potential collaborators, clients, mentors, or peers? Do you want to learn from experts, share your insights, or get feedback? Having clear and realistic goals will help you focus your efforts and prioritize your interactions. You can also research the speakers, attendees, and sponsors of the conference and identify the ones that match your interests and objectives.

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Mariam Oluwatoyin Campbell

MS Entrepreneurship at Ecole Supérieure de Commerce et d'Administration des Entreprises du Benin
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The first step to success and achievement of goals is having a plan written. Writing out your line of action or plan makes it easy for your to identify areas you may need to work on, who you need to make it work and how to make it work. This applies to all aspect of life, even attending a conference and the impact we expect it to have on is and us on the other participants,

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2 Prepare your pitch

One of the most common networking challenges is introducing yourself and your work in a concise and engaging way. To avoid rambling or sounding unprepared, you should craft a short and memorable pitch that summarizes who you are, what you do, and why it matters. Your pitch should be tailored to your audience and context, and it should invite further conversation. You can practice your pitch with a friend or record yourself and listen for clarity, tone, and pace.

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Mariam Oluwatoyin Campbell

MS Entrepreneurship at Ecole Supérieure de Commerce et d'Administration des Entreprises du Benin
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I was just communicating this to a friend. Out ability to "sell" ourselves is as important (if not more) as selling a product or service. People tend to judge us based on a lot of things and our personal "selling" goes a long way in helping the prospects make up their minds. "Selling" oneself is not only about verbal communication but also about confidence and carriage. Since people are more virtually aware, it goes without saying that how we look and how we carry ourselves will be helpful in having others gravitate towards us and then the verbal part of the "selling" can commencé.

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3 Be approachable and curious

Networking is not just about talking, but also about listening and building rapport. You can make a positive impression and create opportunities for dialogue by being approachable and curious. This means smiling, making eye contact, using open body language, and showing genuine interest in others. You can also use icebreakers, compliments, and open-ended questions to start and sustain conversations. Avoid interrupting, dominating, or hijacking the discussion, and respect the other person's time and space.

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Mariam Oluwatoyin Campbell

MS Entrepreneurship at Ecole Supérieure de Commerce et d'Administration des Entreprises du Benin
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Body language is one of the effective ways of communication. Giving off a friendly professional body language is a green light that te;;s others you are open for networking but there is need for balance as well. As much as you need to be approachable ensure you remain professional in a formal setting.

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4 Follow the etiquette

Networking also involves following some basic etiquette rules that can make or break your relationships. For example, you should always ask for permission before exchanging business cards or contact details, and you should respect the privacy and confidentiality of the information you receive. You should also avoid being too pushy, salesy, or aggressive in your approach, and you should refrain from gossiping, complaining, or criticizing others. Finally, you should thank the people you talk to and express your appreciation for their time and attention.

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5 Follow up and stay in touch

The last but not least networking challenge is following up and staying in touch with the people you meet at the conference. This is crucial to maintain and deepen your connections and to explore potential collaborations or opportunities. You should follow up within a few days after the conference, preferably with a personalized and relevant message that reminds the person of who you are and what you talked about. You should also suggest a next step, such as scheduling a call, sharing a resource, or inviting feedback. To stay in touch, you should provide value, update your progress, and show interest in their work.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you navigate networking challenges?

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3

4

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1 Know your goals

2 Prepare your pitch

3 Be approachable and curious

4 Follow the etiquette

5 Follow up and stay in touch

6 Here’s what else to consider

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