How do you mix organic and paid social media marketing?

To put it short, use the same keywords and content collaterals on organic and paid social media channels, so that we can yield the best results as per the organizational goals and objectives.

I do agree with the context mentioned that we should he aligned with our brand objectives but I would also tell to focus on objectives that aligns with our cosumers at the first place. Every audience have their own point of view to the outer world and how your brand ties the audiences with that one common thread is the key objective based marketing. Paid media do plays a role to boost up your organic growth but in not sustainable for longer run. Organic growth may lead to better acquisition cost and better brand recognition.

Finding the drivers of drivers help establish the correlation between social marketing metrics and business focused metrics. Lift in brand/social metrics might not translate immediately as impact for teams who own other parts of the business. Help them understand your objectives and how they contribute to the bottomline to build long term trust in your work and social marketing in general.

I've always said focusing on organic and even user generated content over paid is the way to go. When I was in the motorcycle industry, we sold the same thing for about the same prices as every other store (4 within an hours drive) What stood out was the culture, the fun, the people, tips & tricks, how to videos, etc. Especially with people getting so fatigued with ads on social, they want to be entertained and engaged with on a personal level, not constantly bombarded with ads. Some paid ads/boosted content makes sense, but posting good organic content that adds value, even if it's just entertainment should be the majority of the mix.

Understand who you're talking to. Learn their likes, habits, and what they want. This helps you choose where to use organic content and where to boost with ads.

Start building your personas and know everyhting about your Ideal Client Profile or ICP but also know about your ICA, aka Ideal Client Audience as you need to capture the hearts of the ones influencing your ICP too. Make sure to build valuable content and serve different types of content to match the user intent and buyer's journey.

So smartly answered. Knowing your audience and where they exist at the first place are the 2 important parameters for a successful campaigns (paid). Taking about organic, what is the sound/language audience understand on each platform is very important to identify, i.e. Facebook audience will be slightly orthodox compared to LinkedIn and such. According to me, who point of organic & paid media marketing mix is to bring down your budget you are spending on social media to search engine. This should be entire goal of any brand.

As you begin to identify your audience we've found it important to really hone into your ideal customer profile. Often times, because brands CAN serve multiple personas, they try to and engage all of the potentials, as opposed to narrowing their focus into the most ideal prospects. Creating a niche can often times be more impactful (and profitable) then attempting to serve the masses. Example- your brand speaks to women between the ages of 18-25. Well that's a ton of people, with a ton of variability within. So how do you begin to understand that group even further, so resources and messaging can be allocated efficiently and appropriately!

Core of any good marketing strategy is to first identify, and drill down on having a clear identity and crafted persona for potential client. If you don't have this part down, your marketing is mostly wasted. I have yet to see a successful marketing campaign where the audience was anyone and everyone. Talk to one person about their specific program and meet them where they're at.

To mix organic and paid social media marketing effectively, align your content strategy. Create a consistent content calendar outlining what content to post, when, and how to distribute it. Maintain coherence across both organic and paid channels. For instance, use organic content for trust-building and credibility, while paid ads reinforce messages and drive action. Organic content can also serve to test ideas, with paid ads used for scaling and optimization.

Develop a content plan that aligns with your brand's messaging and resonates with your audience. Create valuable, relevant, and engaging content, including posts, images, videos, and stories.

Create posts that match what your audience wants and your objectives. Some posts can be organic to connect, while others can be ads to reach a wider group.

Content is how you put yourself in front of people. It is how you stand out, show yourself as the authority and build that know, like and trust factor with your potential prospect. It is absolutely essential to prioritize this part of marketing strategy to be most consistent and aligned with the objectives. Scheduling ahead of time is an absolute game changer but don't just leave it there. Posting and ghosting will get you no results. Engage with your audience, and build connections to have tangible results.

The importance of monitoring and measuring performance when combining organic and paid social media marketing. It's crucial to ensure that our efforts are paying off and that we're continually improving our strategies. Google Analytics, Facebook Insights, and Hootsuite are fantastic resources for collecting and comparing data. They help us gain valuable insights into what's working and needs adjustment. It's not just about the numbers but also about understanding our audience better.

Results are key. It's also important to split out the organic and organic data to really understand what has worked where - and what hasn't. There is so much to learn from when things don't perform as expected, and this is a key part of measuring performance too. The objectives for organic and paid can be different too. For instance, paid to support with reach and organic to consider true engagements from existing followers. If someone is seeing your brand for the first time from a paid advert, they don't have as much context or connection. This is why retargeting matters and needs to be part of the paid campaign planning. Take any learnings - organic and paid - forward into content planning to maximise future opportunities.

The most valuable data offers by social media insights is audience behaviour. People who engage with your brand and their attributes can serve well to segment audiences, commission further research or simply test different creative tracks.

See how well your efforts work. Check likes, shares, and ad results. Adjust what you're doing based on what's working best. This makes your mix better over time.

Analytics: Track the performance of both organic and paid campaigns using social media analytics tools such as Sprout Social, Hootsuite, Zoho Social, Meltwater, Brandwatch Consumer Intelligence, Semrush. Monitor metrics such as reach, engagement, clicks, conversions, and ROI. Based on the data you gather, adjust your strategies accordingly. Allocate budget to the channels and campaigns that yield the best results.

Solid content plan for organic social media should always well planned and excuted. It will always bring results. Adding paid social media marketing on top of great organic content is a powerful mix, and both will support each other. Also when organic social media is done well and planned well, you don't probably have to spend so much on paid social media.

It's important to keep a balance. While paid social media can quickly improve visibility, don't forget about the long-term benefits of organic efforts. Organic engagement helps build a loyal community and genuine interactions. Also, it's crucial to customize your content for each platform because what works organically may not work in ads. By combining paid and organic strategies and being aware of each platform's differences, you create a thorough social media presence.

Often people come to agencies without truly understanding what marketing actually means and they think throwing a whole bunch of money in paid ads will get them the results they want. While that may work for them, it is definitely very costly and not ideal for longevity of your business growth and development. Having a strong strategies from the get go that uses both organic and paid marketing is what truly helps a business establish itself, scale and continue to grow supporting all stakeholders in the process. Marketing should be taken seriously. It is part of a long term business strategy and not an afterthought or just a way to get a few clients and then forget about it.

Organic vs. Paid should also be a point of discussion once a business has reached a certain point. Organic can help so much as you're starting up and you don't have the funds to pour into paid. However, there are some economical ways you can use paid marketing to work for you even as a starter but most strategy should be focused on building an organic audience, nurture them, and build that know, like, and trust factor. However, if you've been in the business for a while and want to get fast results, paid might be a better route to take but know that it can be costly as it takes repetition marketing to get fast results whereas organic will get you results over a period of time. Both can work, you have to weigh your business objectives.

It's important to consider the path the average customer makes to your journey- is this an item they are likely to see and immediately go through and purchase, or does it answer a need that drives them down some Google searches or to some content? Think of it as "Oh, that's cool, I need that!" versus "I wonder if there's a product for X issue I'm dealing with." These different journeys are better accessed with different mixes between organic or brand marketing versus direct marketing.