How do you mitigate B2B marketing innovation risks?
B2B marketing innovation is essential to stay ahead of the competition, create value for customers, and grow your business. But innovation also comes with risks, such as wasting resources, failing to meet customer needs, or facing legal or ethical issues. How do you mitigate these risks and ensure your innovation efforts are successful and sustainable? Here are some tips to help you plan, execute, and evaluate your B2B marketing innovation strategy.