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How do you meet the changing demands of storytelling clients?

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As a storyteller, you know how to craft engaging narratives that resonate with your audience. But storytelling is not a static skill. It evolves with the changing needs, preferences, and expectations of your clients and their audiences. How do you keep up with the trends and demands of storytelling in different genres, formats, and platforms? Here are some tips to help you adapt and thrive as a storyteller in a dynamic market.

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1 Know your client

Before you start working on a storytelling project, you need to understand your client's goals, vision, and style. What is the purpose and message of their story? Who is their target audience and what are their pain points, desires, and interests? What tone, voice, and mood do they want to convey? How do they measure success and feedback? By asking these questions, you can align your storytelling approach with your client's expectations and deliver a story that meets their needs and satisfies their audience.

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Lisa Shufro

Chief Storyteller at Measure What Matters | WhatMatters.com
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Many clients think that if they 'just' explain their story well enough, the audience will agree with their point of view. But in my experience, effective storytelling is about connecting to the value and belief systems of the audience -- before the storyteller's. Aligning that before the development work begins will make the work more efficient and more rewarding.

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Tashu kumari

Personal Branding Manager | Social Media & Content Specialist | Storyteller | Filmmaker | Building GLIPED
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To meet the evolving needs of storytelling clients, I stay updated on trends, engage in open communication to understand their preferences, and tailor my approach to suit their unique requirements. Using my skills while maintaining a client-centric focus allows me to adapt to the changing landscape of storytelling, resulting in successful collaborations.

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DayeAbasi David

Using Storytelling To Help Startups Connect With Their Target Market || Business Storytelling || Lawyer With Interests In VC & Startup Ecosystem || AI & Law || YALI Member ||
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Having a connection with your client is an important tool that guides you in telling the stories they want. And to achieve this, there has to be effective communication between you and the client. This way, you'll understand what he wants the story to capture, the emotions he wants the readers to feel when reading it, and the message he wants to pass across to them. You should be able to ask strategic questions, and the client needs to communicate his intentions clearly. Because understanding what your client wants is a key tool in writing a story worth page flipping.

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2 Know your genre

Storytelling is not a one-size-fits-all skill. Different genres have different conventions, structures, and techniques that you need to master and apply. For example, if you are writing a thriller, you need to know how to create suspense, twists, and cliffhangers. If you are writing a romance, you need to know how to develop chemistry, conflict, and resolution. If you are writing a fantasy, you need to know how to build a credible world, magic system, and lore. By knowing your genre, you can craft a story that follows the rules and expectations of your client and their audience.

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3 Know your format

Storytelling is not limited to words. You can also tell stories through images, sounds, videos, animations, games, and interactive media. Each format has its own strengths, limitations, and possibilities that you need to consider and exploit. For example, if you are telling a story through a podcast, you need to know how to use sound effects, music, and voice acting to create an immersive audio experience. If you are telling a story through a graphic novel, you need to know how to use panels, layouts, colors, and fonts to create a visual impact. By knowing your format, you can craft a story that suits the medium and enhances the message.

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4 Know your platform

Storytelling is not confined to a single channel. You can also tell stories across multiple platforms, such as websites, blogs, social media, newsletters, podcasts, videos, ebooks, and more. Each platform has its own features, functions, and audiences that you need to adapt and optimize. For example, if you are telling a story through a website, you need to know how to use navigation, design, and interactivity to guide the user journey. If you are telling a story through a social media post, you need to know how to use hashtags, emojis, and captions to attract attention and engagement. By knowing your platform, you can craft a story that reaches and connects with your client's audience.

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5 Know your trends

Storytelling is not immune to change. You need to keep an eye on the latest trends and innovations that influence storytelling in different genres, formats, and platforms. What are the emerging topics, themes, and styles that your client and their audience are interested in? What are the new tools, technologies, and techniques that you can use to enhance your storytelling skills? What are the best practices, examples, and resources that you can learn from and emulate? By knowing your trends, you can craft a story that stays relevant and fresh in a competitive market.

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6 Know your limits

Storytelling is not an easy skill. It requires creativity, flexibility, and perseverance. But it also requires honesty, humility, and collaboration. You need to know your limits as a storyteller and be willing to admit when you need help, feedback, or improvement. You also need to respect your client's limits and be open to their suggestions, revisions, or rejections. By knowing your limits, you can craft a story that reflects your strengths and overcomes your weaknesses as a storyteller.

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nora rahimian

Anticapitalist Business Coach and #CultureFix CEO
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Be honest about your position to the story. What power do you carry? What privilege? What biases? You may realize that it's not your place to tell the story, that someone else should be in your position instead. That's ok. You can always say, "Thanks for considering me, but I think XYZ can better support this work because of their relationship to this topic. Let me introduce you."

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Araceli E.

Latina Speaker + Founder ?? Community Maker + Opportunities Consultant??
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In my experience, the storytelling is considered a hype impact, but low cost in nonprofit organizations. We need to pay our storytellers and equitable compensation. On the other side side, those folks who want to tell their story may not have the venue to do so. I enjoy showing people that there are many ways to utilize social media to tell a story and connect it to a larger movement. Or you could do none of this and have it as a memoir for your own family. There’s no right or wrong way of doing this. Bottom line do stories in a way that align both equitably and authentically.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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DayeAbasi David

Using Storytelling To Help Startups Connect With Their Target Market || Business Storytelling || Lawyer With Interests In VC & Startup Ecosystem || AI & Law || YALI Member ||
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When it comes to storytelling, sometimes there's no hard or fast rules to follow. It's like a dance — no two persons can dance the same way. Know your strengths and what works for you and use it. The aim is to tell a captivating story. So take any route that leads you there.

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How do you meet the changing demands of storytelling clients?

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1 Know your client

2 Know your genre

3 Know your format

4 Know your platform

5 Know your trends

6 Know your limits

7 Here’s what else to consider

Storytelling

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