How do you measure your personal brand?

One thing I've found helpful is using tools like Google Alerts, BrandYourself, or Mention to monitor my online reputation and see what others are saying about me.

Each one of us has a personal brand, believe it or not. Just try googling your name, and the first impression or information that you get to see about you is your online presence or identity. This is the first step to analyse and measure where you stand at the moment and then based on your goals you can create a strategy as to how can you grow or elevate your online or offline presence from there.

The easiest way I find is to ask your closest friends, how they perceive you, what are some topics they think are valuable to you? Most times it's easier to get out of your head and see what the world things because in the end they are validating your personal brand It's classic branding, you perceive yourself a certain way but they way you are perceived by your consumers is what makes it!

Each one of us have a unique branding. The industry expertise and knowledge adds value to our personal brand. Adding value to the society is what defines who you are. To measure your contribution there are several Analytics tools to track your engagement, patterns, and responses.

To measure your personal brand: Check online presence and social media metrics. Collect audience feedback through surveys and reviews. Analyze content performance. Evaluate networking and relationships. Ensure consistency in messaging. Assess thought leadership contributions. Measure impact on your goals. Compare with competitors. Consider offline reputation. Define specific KPIs. Gather qualitative insights from interviews and surveys. Assess brand equity and its impact on opportunities and income.

Once you have done your audit, then it’s time to set realistic goals and metrics to measure your performance for a period of let's say 6 months to 12 months. Give yourself this much time atleast, to get real data that you can measure. Most people set unrealistic goals and if they don’t feel they would achieve their goals, they would most probably quit. But don’t do that, Have some patience to witness growth and success. Consistency is the biggest thing here. If you’re able to manage consistency with the right approach, you can’t fail. You will only grow ???

A really good metric - and one you can track is how many hours do you put in to networking, marketing and generally meeting people - against how many enquiries, bookings , proposals requests you receive. The stronger your personal brand the higher return you should see here. I like this way of thinking because it’s personal to you, and you don’t get caught up on social metrics like engagement, new followers or reach! Measure what counts.

One of the things I appreciate most about this art criticism is that it focuses on the importance of setting SMART goals. SMART goals are specific, measurable, achievable, relevant, and time-bound. This makes them much more effective than general goals, such as "I want to build my personal brand."

This is huge and takes so little time. If you make it part of your project process, so not to think of it as ‘additional’ - it naturally becomes integral. Request feedback separately to asking for a testimonial however - and use some rest made solutions that give you instant value. Discoverable platforms like google reviews, trust pilot or wherever more of your customers hangout (check a trade for instance).

Feedback and testimonials from your audience are essential for measuring your personal brand. They can help you validate your value proposition, understand your impact, and improve your performance. Be honest and transparent when asking for feedback, and thank your reviewers for their time.

Reflecting on your achievements and challenges is a powerful way to measure your personal brand. It helps you identify your strengths and weaknesses, and plan for future growth. Use tools like a journal, portfolio, or SWOT analysis to document your progress and learn from your mistakes.

reviewing and reflecting on your achievements is a very important step in personal brand building, especially when you meet some doubts or obstacles and some thoughts, like "does that even make sense" come to you. Appreciation of the journey you made is impactful and will help you move forward and stay on your path. SWOT analysis is very helpful, so as simple timeline with the most important & impactful things that you did so far.

The audit of an online personal brand must include the entire spectrum of digital presence, what we control and what we do not control. Only by doin this way can you know if what we are saying is supported by what others think about you, and if there is a coincidence or they reflect two different people.

I don’t think comparing yourself with others is the right way to measure your growth and success. Instead, see if you have grown from where you were yesterday and I believe that’s a better way to judge your growth. Because comparison only creates unwanted stress, jealousy, etc. Instead, you can take some inspiration from your competitors and keep a close check by using tools to analyse things that are working well for your competitors and where you stand in the market. And then after analysing, adapt or improvise your services or products based on the gaps that you identify. This way you will definitely grow and will become better and will truly succeed ???

I wouldn't advise comparing, but a good benchmark and competitor analysis is extremely helpful with unique brand and proposition building.

Rather than comparing yourself to others, create your own heroes. Let's face it, not everyone is lucky enough to get plucked from obscurity by that golden mentor. By choosing to audit the careers or lives of figures you admire, might never meet, or aspire to be like, we can glean a lot more guidance and apply those insights to our own careers and actions. Much more effective than waiting around for that magic pumpkin ride. And if you do have a chance to reach out to those experts, what do you lose for trying? Competition is out. Mentorship is picking up in a new wave, and those who want to further their industry will find that it's human nature to teach and pass on knowledge.

Renege you don’t really know someone’s else’s goals, metrics or returns. Don’t get hung up on comparisons unless it’s solid data and relates to your strategy. It’s interesting to see what others are doing but don’t let it distract you from a plan you’ve not saw through yet, you need data to make decisions.

Comparing yourself with others can be helpful for benchmarking your progress and identifying areas for improvement, but be mindful of the pitfalls.

Do this wherever you can - for more than just your brand. Be clinical with it, don’t muddy the water too much, only change one thing per iteration. Otherwise it’s useless (how do you know which thing made a difference?)

Measuring your personal brand involves assessing various aspects of your online and offline presence and reputation. Here are some steps to help you measure your personal brand: 1. Self-assessment 2. Online presence 3. Google yourself 4. Social media analytics 5. Audience feedback 6. Professional networking 7. Content quality 8. Brand consistency 9. Monitor industry trends 10. Surveys and feedback 11. Metrics and Key Performance Indicators (KPIs) 12. Adjust and iterate Remember that building and measuring your personal brand is not a one-time task; it's an ongoing effort that evolves as your goals and circumstances change.

Be authentic, just be you. Ask your best clients why they like working with you, express more of that and lean in to it. You might get some suprises.

Share your true self with others, while ChatGPT helps you communicate and sound intelligent. You will be one of the millions who are using it. Write personal stories, share your experiences, engage in the comments when you have a point of view, and allow others to discover your unique YOU.

The key to managing your digital personal brand is to go beyond the tools. If you only think about how to use the newest and more awesome tools, with AI and metrics, your personal brand will lack the most important thing: soul, purpose. That is the beginning of any online personal brand strategy and management. Tools only help us transmit ideas and feelings. But if we are not clear about what we are, what we want to transmit and to whom, we will not connect with our audience or with our expectations, and our image will be distorted.